Electric Toothbrush Heads Replacement
MaybeBuyers convert on 13.2% of searches. But the top 5 brands take 96% of clicks, so Electric Toothbrush Heads Replacement is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.5M/yr465K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 65 sellers
Flapen Score
Electric Toothbrush Heads Replacement against its category
The dotted line is the Health & Household average. Past it, Electric Toothbrush Heads Replacement is stronger. Inside it, weaker.
Market
The Electric Toothbrush Heads Replacement market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Toothbrush Heads Replacement 465K times last year and spent an estimated $1.5M. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $1.5Ma year
- Peak month
- January2.3× the quietest month
- Top search term
- oral b replacement heads soft96K searches a year
02 · Price
A sale here is worth $23.94.
Listings sell for $23.94 on average, from $6.25 to $45.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $23.94 that is $48K to $60K a year per listing.
- Average price
- $23.94inside the $15 to $100 sweet spot
- Price range
- $6.25–$45.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $48K–$60K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #131 within Toothbrushes & Accessories. It carries 13,839 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #131in Toothbrushes & Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 13,839per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Electric Toothbrush Heads Replacement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
- Price
- $9.59
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 8mo ago
Oral-B Sensitive Clean Replacement Brush Heads x 8 Original Refill for Electric Toothbrush White 200 gram
- Price
- $39.40
- Rating
- 4.8/5
- Reviews
- 5,521
- Age
- 6y ago
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
- Price
- $16.92
- Rating
- 4.7/5
- Reviews
- 30,248
- Age
- 23y ago
Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)
- Price
- $24.89
- Rating
- 4.7/5
- Reviews
- 2,541
- Age
- 2y ago
Oral-B Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 2
- Price
- $18.44
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 8y ago
Trending
estimated 90-day click momentumSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
- Price
- $9.59
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 8mo ago
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
- Price
- $16.92
- Rating
- 4.7/5
- Reviews
- 30,248
- Age
- 23y ago
Oral-B Pro Sensitive Clean Replacement Toothbrush Heads Pack of 4
- Price
- $22.68
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 2y ago
Oral-B Sensitive Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 5
- Price
- $45.89
- Rating
- 4.7/5
- Reviews
- 12,459
- Age
- 6y ago
SetSail Toothbrush Heads for Oral B 8 Pack Professional Electric Toothbrush Replacement Heads Medium Soft Dupont Bristles Replacement Toothbrush Heads Precision Clean Brush Heads Refills
- Price
- $6.68
- Rating
- 4.5/5
- Reviews
- 6,630
- Age
- 4y ago
Newest
by launch dateSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
- Price
- $9.59
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 8mo ago
Pro Sensitive Gum Care Replacement Brush Heads Compatible with Oral-B Electric Toothbrushes 8 Pack High Density Extra Soft Bristles Toothbrush Heads Refill White
- Price
- $9.69
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 1y ago
Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count
- Price
- $43.64
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 1y ago
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads 8 Count
- Price
- $41.47
- Rating
- 4.7/5
- Reviews
- 30,248
- Age
- 1y ago
Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)
- Price
- $24.89
- Rating
- 4.7/5
- Reviews
- 2,541
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
65
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
1%
- Oral-B65%
- valuabletry16%
- Betterchoi9%
- NEDIFON4%
- SetSail3%
- GENKENT3%
- Open — no brand owns it (1 brand, 1%)
Demand
Electric Toothbrush Heads Replacement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.3×
Search terms
Top Electric Toothbrush Heads Replacement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oral b replacement heads soft96K/yr
- oral b sensitive replacement heads86K/yr
- oral b replacement heads sensitive46K/yr
- oral b soft replacement heads43K/yr
- oral b sensitive gum care replacement brush heads22K/yr
- electric tooth brush head replacements16K/yr
- electric toothbrush refills15K/yr
- oral b replacement heads soft sensitive17K/yr
- oral b braun replacement heads soft14K/yr
- oral b replacement heads soft bristle13K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Toothbrush Heads Replacement
We read the reviews and the return reasons for every product selling here.
“Bad fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Toothbrush Heads Replacement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data