electric toothbrush heads replacement
Worth a lookShows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.94avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 465K searches
Price range
Great$6.25–$45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,838.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, electric toothbrush heads replacement is a $1.5M/yr Amazon United States market (465K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
electric toothbrush heads replacement market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $1.2M–$1.4M
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 7.7%
- Avg brand age
- 51 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
65
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
1%
- Oral-B65%
- valuabletry16%
- Betterchoi9%
- NEDIFON4%
- SetSail3%
- GENKENT3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.3×
Top electric toothbrush heads replacement search terms
- oral b replacement heads soft96K/yr
- oral b sensitive replacement heads86K/yr
- oral b replacement heads sensitive46K/yr
- oral b soft replacement heads43K/yr
- oral b sensitive gum care replacement brush heads22K/yr
- electric tooth brush head replacements16K/yr
- electric toothbrush refills15K/yr
- oral b replacement heads soft sensitive17K/yr
- oral b braun replacement heads soft14K/yr
- oral b replacement heads soft bristle13K/yr
Top electric toothbrush heads replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.594.5★251 rev
Oral-B Sensitive Clean Replacement Brush Heads x 8 Original Refill for Electric Toothbrush White 200 gram
Oral-B$39.404.8★5,521 rev
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
Oral-B$16.924.7★30,248 rev
Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)
Oral-B$24.894.7★2,541 rev
Oral-B Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 2
Oral-B$18.444.7★2,434 rev
Newest
by launch dateSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.59251 rev
Pro Sensitive Gum Care Replacement Brush Heads Compatible with Oral-B Electric Toothbrushes 8 Pack High Density Extra Soft Bristles Toothbrush Heads Refill White
Betterchoi$9.69513 rev
Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count
Oral-B$43.64381 rev
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads 8 Count
Oral-B$41.4730,248 rev
Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)
Oral-B$24.892,541 rev
Trending
90-day click momentumSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.594.5★
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
Oral-B$16.924.7★
Oral-B Pro Sensitive Clean Replacement Toothbrush Heads Pack of 4
Oral-B$22.684.7★
Oral-B Sensitive Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 5
Oral-B$45.894.7★
SetSail Toothbrush Heads for Oral B 8 Pack Professional Electric Toothbrush Replacement Heads Medium Soft Dupont Bristles Replacement Toothbrush Heads Precision Clean Brush Heads Refills
SetSail$6.684.5★
What buyers say about electric toothbrush heads replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Exact fit”
“Excellent product”
“As described”
“the bristles are soft”
“Soft bristles”
“seems to be doing a good job”
“They are gentle on my sensitive teeth”
“Fantastic durability”
“Ease to use”
What buyers complain about
“Bad fit”
“These are not soft at all”
“the quality looked very cheap”
“Expensive”
“Breaks”
“Bristles are quite stiff”
“Not as advertised”
“I don't feel like they clean as well”
“The design on these are downright dangerous”
“Not compatible”
Top return reasons
Common questions
- Is electric toothbrush heads replacement profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the electric toothbrush heads replacement niche?
- 7 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in electric toothbrush heads replacement?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Quality-Overall. The return rate is 1.0%.
- When does demand for electric toothbrush heads replacement peak?
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- What does it cost to enter the electric toothbrush heads replacement niche?
- Listings span $6.25–$45.89; the average listing price is $23.94 (sweet spot $15–$100). The average incumbent carries 13,839 reviews — the moat a new listing must climb.