Electric Toothbrush Heads Replacement
MaybeBuyers convert on 13.2% of searches. But the top 5 brands take 96% of clicks, so Electric Toothbrush Heads Replacement is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.5M/yr465K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 65 sellers
Flapen Score
Electric Toothbrush Heads Replacement against its category
The dotted line is the Health & Household average. Past it, Electric Toothbrush Heads Replacement is stronger. Inside it, weaker.
Market
The Electric Toothbrush Heads Replacement market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Toothbrush Heads Replacement 465K times last year and spent an estimated $1.5M. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $1.5Ma year
- Peak month
- January2.3× the quietest month
- Top search term
- oral b replacement heads soft96K searches a year
02 · Price
A sale here is worth $23.94.
Listings sell for $23.94 on average, from $6.25 to $45.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $23.94 that is $48K to $60K a year per listing.
- Average price
- $23.94inside the $15 to $100 sweet spot
- Price range
- $6.25–$45.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $48K–$60K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #131 within Toothbrushes & Accessories. It carries 13,839 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #131in Toothbrushes & Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 13,839per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Electric Toothbrush Heads Replacement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
65
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
1%
- Brand 165%
- Brand 216%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 1%)
Demand
Electric Toothbrush Heads Replacement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.3×
Search terms
Top Electric Toothbrush Heads Replacement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b replacement heads soft96K/yr
- oral b sensitive replacement heads86K/yr
- oral b replacement heads sensitive46K/yr
- oral b soft replacement heads43K/yr
- oral b sensitive gum care replacement brush heads22K/yr
- electric tooth brush head replacements16K/yr
- electric toothbrush refills15K/yr
- oral b replacement heads soft sensitive17K/yr
- oral b braun replacement heads soft14K/yr
- oral b replacement heads soft bristle13K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Toothbrush Heads Replacement
We read the reviews and the return reasons for every product selling here.
“Bad fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Electric Toothbrush Heads Replacement questions
Answered from the same tracked data.