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Electric Toothbrush Cover

Fail

Prices span $4.01–$8.91, mostly outside the sweet spot, so Electric Toothbrush Cover is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$88K/yr109K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
73%top-5 click share · 9 brands · 13 sellers

Flapen Score

Electric Toothbrush Cover against its category

The dotted line is the Health & Household average. Past it, Electric Toothbrush Cover is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toothbrush Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Toothbrush Cover 109K times last year and spent an estimated $88K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
12.8%
Market size, estimated
$88Ka year
Peak month
January3.0× the quietest month
Top search term
oral b toothbrush cover36K searches a year

02 · Price

A sale here is worth $6.36.

Listings sell for $6.36 on average, from $4.01 to $8.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $6.36 that is $3K to $5K a year per listing.

Average price
$6.36under the $15 to $100 sweet spot
Price range
$4.01–$8.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #124 within Toothbrushes & Accessories. It carries 4,371 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#124in Toothbrushes & Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,371per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Electric Toothbrush Cover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$26K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

11%

  • HSYTEK40%
  • LazyMe16%
  • Frekare12%
  • DeBizz11%
  • Fowecelt6%
  • Ophimos5%
  • Open — no brand owns it (3 brands, 11%)

Demand

Electric Toothbrush Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 3.0×

Search terms

Top Electric Toothbrush Cover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral b toothbrush cover36K/yr
  • oral b electric toothbrush cover12K/yr
  • oral b head cover8K/yr
  • oral b covers for brush head8K/yr
  • oral b io toothbrush cover7K/yr
  • oral b toothbrush head cover6K/yr
  • oral b io head cover5K/yr
  • oral b electric toothbrush cover caps4K/yr
  • oral b io covers for brush head5K/yr
  • oral b io cover4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toothbrush Cover

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Durability”
0.7%of orders come back
“break fairly easily”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Electric Toothbrush Cover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data