Is electric toothbrush cover profitable to sell on Amazon United States?

The niche generates $88K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).

How competitive is the electric toothbrush cover niche?

9 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in electric toothbrush cover?

Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 0.7%.

When does demand for electric toothbrush cover peak?

Demand peaks in Jan; the busiest month runs 3.0× the quietest.

What does it cost to enter the electric toothbrush cover niche?

Listings span $4.01–$8.91; the average listing price is $6.36 (sweet spot $15–$100). The average incumbent carries 4,371 reviews — the moat a new listing must climb.

electric toothbrush cover

Skip it

Prices mostly outside the sweet spot ($4.01–$8.91) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,371.17

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$88K

$88K/yr · 109K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.36

avg listing price — sweet spot $15–$100

Price range

Bad$4.01–$8.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, electric toothbrush cover is a $88K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

electric toothbrush cover market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $80K–$95K; units × avg price
Conversion rate: 12.8%
Avg BSR: #124
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.7%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

HSYTEK40%
LazyMe16%
Frekare12%
DeBizz11%
Fowecelt6%
Ophimos5%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 3.0×

Open Trend

Top electric toothbrush cover search terms

oral b toothbrush cover36K/yr -8.2%10.2% conv.
oral b electric toothbrush cover12K/yr -15.8%8.8% conv.
oral b head cover8K/yr -3.5%11.6% conv.
oral b covers for brush head8K/yr +1.5%11.9% conv.
oral b io toothbrush cover7K/yr -16.9%10.0% conv.
oral b toothbrush head cover6K/yr -20.4%11.4% conv.
oral b io head cover5K/yr -4.5%11.1% conv.
oral b electric toothbrush cover caps4K/yr +9.1%11.2% conv.
oral b io covers for brush head5K/yr -17.1%12.5% conv.
oral b io cover4K/yr +8.9%9.4% conv.

All search terms

Top electric toothbrush cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HSYTEK 6 Pack Toothbrush Heads Dustproof Cover Compatible with Oral B Fits for Oral-B iO Series Pro 1000 1500 5000 7500 Electric Toothbrush Protects Brush Head and Convenient Travel

HSYTEK$6.764.6★4,536 rev

Toothbrush Cover for Oral-b Electric Toothbrush Replacement Heads Cover for Travel Toothbrushes Brush Protection Cover for Home (3 PCS)

LazyMe$5.924.6★5,848 rev

6 Pack Toothbrush Covers for Oral B iO Replacement Heads Toothbrush Cover Caps for Oral B Bruan Pro 1000 Electric Toothbrush HeadiO Toothbrush Head Cover for Travel & Home (Mixing Colors)

DeBizz$6.644.7★1,436 rev

10 Pack Toothbrush Covers Caps Compatible with Oral B Toothbrush Head Travel Protector for Oral-B iO Series Pro 1000 1500 5000 7500 Electric Toothbrush Protects Brush Head Travel Essentials

Frekare$6.084.5★314 rev

HSYTEK 6 Pack Toothbrush Cover Caps Compatible with Oral B Braun Replacement Heads Fits for Cross Action Brush Heads and Pro 1000 Electric Toothbrushes Convenient for Travel and More Sanitary

HSYTEK$6.844.7★6,869 rev

Newest

by launch date

Kaymax 6 Pack Dustproof Protective Covers for Toothbrush Head Compatible with Oral B Fits for Oral-B iO Series Pro 1000 1500 5000 7500 Electric Toothbrush Protects and Convenient Travel

Generic$5.0138 rev

8mo ago

10 Pack Toothbrush Covers Caps Compatible with Oral B Toothbrush Head Travel Protector for Oral-B iO Series Pro 1000 1500 5000 7500 Electric Toothbrush Protects Brush Head Travel Essentials

Frekare$6.08314 rev

11mo ago

Fowecelt 4 Pack Toothbrush Cover Caps Compatible with Oral B Replacement Heads for Protecting Oral B Brush Heads Electric Toothbrush Portable Travel Brush Heads Caps Convenience for Travel Use

Fowecelt$4.0152 rev

1y ago

Ophimos Aluminum Toothbrush Head Cover Cap Tooth Brush Travel Protector Case Snap-On Design Suitable for Electric and Manual Brushes2-Pack (Silver + Black)

Ophimos$8.91406 rev

1y ago

Lapfoon 6 Pack Toothbrush Covers Tooth Brush Cover Cap for Electric & Regular Toothbrush Head

Lapfoon$5.311,524 rev

2y ago

What buyers say about electric toothbrush cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Fit great”

Quality-Overall11%

“Excellent Product”

Advertised Vs Actual Product11%

“As advertised”

Value For Money7%

“Good Value”

Ease Of Use7%

“Easy to use”

Efficiency5%

“caps work great”

Color4%

“The colors are accurately portrayed”

Ease Of Cleaning3%

“Keeps bristles cleaner”

Coverage2%

“Good coverage”

Design-Overall2%

“Looks very sleek”

What buyers complain about

Durability23%

“break fairly easily”

Size-Overall20%

“They do not fit tight enough”

Smell14%

“Chemical smell”

Strength9%

“These break easily”

Quality-Overall6%

“Pieces of crap”

Color6%

“this weird black”

Value For Money3%

“should cost 50 cents”

Product Condition2%

“making me wonder if I had received a used product”

Ease Of Use2%

“These covers snap on and off easily”

Material Quality1%

“they're made from very cheap materials”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product7%

Compatibility-Overall6%

Smell5%

Defective Material/Parts4%

Functionality-Overall4%

Quality-Overall3%

Color3%

Material Quality2%

Value For Money2%

Common questions

Is electric toothbrush cover profitable to sell on Amazon United States?: The niche generates $88K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).
How competitive is the electric toothbrush cover niche?: 9 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in electric toothbrush cover?: Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 0.7%.
When does demand for electric toothbrush cover peak?: Demand peaks in Jan; the busiest month runs 3.0× the quietest.
What does it cost to enter the electric toothbrush cover niche?: Listings span $4.01–$8.91; the average listing price is $6.36 (sweet spot $15–$100). The average incumbent carries 4,371 reviews — the moat a new listing must climb.