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Electric Toothbrush Charger

Fail

Shoppers spend an estimated $92K a year here, so Electric Toothbrush Charger is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$92K/yr107K searches / yr
90-day growth
+40.5%search demand this quarter
Competition
65%top-5 click share · 12 brands · 14 sellers

Flapen Score

Electric Toothbrush Charger against its category

The dotted line is the Health & Household average. Past it, Electric Toothbrush Charger is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toothbrush Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Toothbrush Charger 107K times last year and spent an estimated $92K. The top 5 brands take 74% of clicks. Demand peaks in Apr–Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
8.2%
Market size, estimated
$92Ka year
Peak month
September4.2× the quietest month
Top search term
toothbrush charger44K searches a year

02 · Price

A sale here is worth $10.53.

Listings sell for $10.53 on average, from $5.29 to $18.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.53 that is $5K to $8K a year per listing.

Average price
$10.53under the $15 to $100 sweet spot
Price range
$5.29–$18.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #14 within Toothbrushes & Accessories. It carries 625 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#14in Toothbrushes & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
625per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Electric Toothbrush Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Brand 129%
  • Brand 218%
  • Brand 314%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Electric Toothbrush Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Electric Toothbrush Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush charger44K/yr
  • electric toothbrush charger47K/yr
  • tooth brush charger7K/yr
  • toothbrush charger adapter4K/yr
  • charger for electric toothbrush3K/yr
  • electric tooth brush charger2K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toothbrush Charger

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Charging”
36%of negative reviews mention “Charging”
3.1%of orders come back
“slow charge”
A buyer, on “Charging”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Electric Toothbrush Charger questions

Answered from the same tracked data.