Is electric toothbrush 2 pack profitable to sell on Amazon United States?

The niche generates $403K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).

How competitive is the electric toothbrush 2 pack niche?

6 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in electric toothbrush 2 pack?

Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.5%.

When does demand for electric toothbrush 2 pack peak?

Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the electric toothbrush 2 pack niche?

Listings span $21.60–$291.52; the average listing price is $102.76 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.

electric toothbrush 2 pack

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Good$102.76

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$403K

$403K/yr · 107K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$21.60–$291.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,926

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, electric toothbrush 2 pack is a $403K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

electric toothbrush 2 pack market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $411K–$514K; units × avg price
Conversion rate: 3.7%
Avg BSR: #146
Page quality: 0%
Prime: 88%
Sponsored: 44%
Out of stock: 0.4%
Avg brand age: 39 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Oral-B51%
Aquasonic35%
COSLUS7%
Rtauys3%
Philips Sonicare3%
Bitvae2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top electric toothbrush 2 pack search terms

oral b electric toothbrush 2 pack25K/yr +0.5%3.3% conv.
electric toothbrush set of 213K/yr +0.7%3.1% conv.
electric toothbrush 2 pack bundle10K/yr +8.9%3.5% conv.
dual electric toothbrush7K/yr -16.7%3.8% conv.
oral b io 2 pack6K/yr -1.4%1.6% conv.
his and hers electric toothbrush set6K/yr -29.8%3.7% conv.
oral b electric toothbrush 2 pack bundle5K/yr -23.8%4.7% conv.
electric toothbrush duo5K/yr -0.7%4.3% conv.
double electric toothbrush4K/yr +3.8%3.3% conv.
his and hers toothbrush set4K/yr -14.8%2.5% conv.

All search terms

Top electric toothbrush 2 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Pro 1000 CrossAction Electric Toothbrush Black and White 2 Count

Oral-B$78.314.5★5,060 rev

Aquasonic Duo - Dual Handle Ultra Whitening 40 000 VPM Wireless Charging Electric ToothBrushes - 3 Modes with Smart Timers - 10 Dupont Brush Heads & 2 Travel Cases Included

Aquasonic$51.654.6★28,849 rev

Aquasonic Duo Series PRO Ultra-Whitening Electric Toothbrush Set 5 Modes & Smart Timers Premium Travel Cases & 10 Proflex Brush Heads ADA Accepted Toothbrushes

Aquasonic$64.894.7★556 rev

Aquasonic Duo Series PRO UV - ADA Accepted Electric Toothbrushes with UV Sanitizer - Inductive Charging Base - 5 Modes with Smart Timers - 10 Proflex Brush Heads & 2 Travel Cases

Aquasonic$83.534.6★9,309 rev

Oral-B iO 5 Brilliant Clean Electric Toothbrush 2 Pack

Oral-B$182.134.5★77 rev

Newest

by launch date

Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71

Philips Sonicare$211.17247 rev

7mo ago

COSLUS C40 Sonic Electric Toothbrush for Adults: 47000 VPM for Deep Cleaning & Whitening with Travel Case - 5 Modes for Sensitive Teeth & Braces Wireless Charging 6 Brush Heads Black & Pink (2PCS)

COSLUS$34.933,838 rev

10mo ago

COSLUS C30 Electric Toothbrush for Adults Effective Yet Gentle Ultra-Clean

COSLUS$21.603,511 rev

10mo ago

Aquasonic Duo Series PRO Ultra-Whitening Electric Toothbrush Set 5 Modes & Smart Timers Premium Travel Cases & 10 Proflex Brush Heads ADA Accepted Toothbrushes

Aquasonic$64.89556 rev

1y ago

Rtauys 2 Pack Electric Toothbrush for Adults - 2 Rechargeable Electric Toothbrushes with 12 Brush Heads & 2 Travel Case Power Electric Toothbrush with Holder 3 Hrs Charge for 120 Days - Black+Pink

Rtauys$31.904,636 rev

1y ago

What buyers say about electric toothbrush 2 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great tool”

Value For Money15%

“Great value”

Charging7%

“It holds a charge great”

Tooth Brightening7%

“Teeth are whiter”

Battery Life6%

“Battery life is amazing”

Cleansing5%

“Clean teeth”

Brush Quality5%

“Love this tooth brush”

Ease Of Cleaning5%

“Cleans Great”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

Charging27%

“Won't charge”

Durability22%

“Didn't even last a year”

Battery Life7%

“Battery life is really bad”

Value For Money5%

“Not worth the price”

Quality-Overall4%

“Crappy product”

Ease Of Cleaning4%

“which makes cleaning inconvenient”

Design-Overall4%

“flawed handle design”

Ease Of Use4%

“It just was more irrating to use”

Functionality-Overall3%

“Stopped working”

Size-Overall2%

“Too big”

Top return reasons

Charging25%

Functionality-Overall15%

Value For Money14%

Advertised Vs Actual Product9%

Size-Overall7%

Product Condition5%

Defective Material/Parts5%

Quality-Overall2%

Ease Of Cleaning2%

Color2%

Common questions

Is electric toothbrush 2 pack profitable to sell on Amazon United States?: The niche generates $403K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).
How competitive is the electric toothbrush 2 pack niche?: 6 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in electric toothbrush 2 pack?: Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.5%.
When does demand for electric toothbrush 2 pack peak?: Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the electric toothbrush 2 pack niche?: Listings span $21.60–$291.52; the average listing price is $102.76 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.