Electric Toothbrush 2 Pack

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

3.7%

Market size, estimated

$403Ka year

Peak month

July3.8× the quietest month

Top search term

oral b electric toothbrush 2 pack25K searches a year

Listings sell for $102.76 on average, from $21.60 to $291.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $102.76 that is $26K to $51K a year per listing.

Average price

$102.76above the $15 to $100 sweet spot

Price range

$21.60–$291.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$26K–$51K

Returns

2.5%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #146 within Toothbrushes & Accessories. It carries 4,926 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

88%

Out of stock, average day

0.4%

Average rank

#146in Toothbrushes & Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,926per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months