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Electric Shoulder Heating Vibration Massager

Fail

Demand is soft, at -41.5% this quarter, so Electric Shoulder Heating Vibration Massager is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$59K/yr20K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
43%top-5 click share · 21 brands · 25 sellers

Flapen Score

Electric Shoulder Heating Vibration Massager against its category

The dotted line is the Health & Household average. Past it, Electric Shoulder Heating Vibration Massager is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Shoulder Heating Vibration Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Shoulder Heating Vibration Massager 20K times last year and spent an estimated $59K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
5.3%
Market size, estimated
$59Ka year
Top search term
shoulder brace with heat and massage6K searches a year

02 · Price

A sale here is worth $56.44.

Listings sell for $56.44 on average, from $19.42 to $90.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $56.44 that is $0 to $6K a year per listing.

Average price
$56.44inside the $15 to $100 sweet spot
Price range
$19.42–$90.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #414 within Hot & Cold Therapies. It carries 361 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#414in Hot & Cold Therapies
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
361per listing
Listings tracked
29

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Electric Shoulder Heating Vibration Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

33%

  • Brand 118%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Electric Shoulder Heating Vibration Massager search demand

Weekly searches over the year. Pick a range.

500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Electric Shoulder Heating Vibration Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoulder brace with heat and massage6K/yr
  • cordless shoulder heating pad with massage6K/yr
  • electric shoulder heating vibration massager5K/yr
  • shoulder restore heated compression brace2K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Shoulder Heating Vibration Massager

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Efficiency”
11%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Too big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Electric Shoulder Heating Vibration Massager questions

Answered from the same tracked data.