Electric Scalp Massager

Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

801K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

8.5%

Market size, estimated

$1.6Ma year

Peak month

December4.3× the quietest month

Top search term

head scratcher271K searches a year

Listings sell for $23.98 on average, from $5.01 to $77.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $23.98 that is $48K to $60K a year per listing.

Average price

$23.98inside the $15 to $100 sweet spot

Price range

$5.01–$77.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$48K–$60K

Returns

2.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,108 within Massage Tools. It carries 3,517 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,108in Massage Tools

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,517per listing

Listings tracked

24

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months