Electric Mop
MaybeShoppers spend an estimated $57.0M a year here. But demand is soft, at -21.4% this quarter, so Electric Mop is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $57.0M/yr15.3M searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 173 sellers
Flapen Score
Electric Mop against its category
The dotted line is the Health & Household average. Past it, Electric Mop is stronger. Inside it, weaker.
Market
The Electric Mop market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Mop 15.3M times last year and spent an estimated $57.0M. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Jul–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 15.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57.0M a year.
- Searches, last 12 months
- 15.3M
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $57.0Ma year
- Peak month
- February7.4× the quietest month
- Top search term
- steam mop4.1M searches a year
02 · Price
A sale here is worth $65.95.
Listings sell for $65.95 on average, from $9.40 to $179.20. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $65.95 that is $1.6M to $2.0M a year per listing.
- Average price
- $65.95inside the $15 to $100 sweet spot
- Price range
- $9.40–$179.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $1.6M–$2.0M
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mopping. It carries 15,402 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Mopping
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 15,402per listing
- Listings tracked
- 35
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Electric Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
173
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
10%
- Brand 138%
- Brand 235%
- Brand 38%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 10%)
Demand
Electric Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jul, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Electric Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam mop4.1M/yr
- swiffer power mop3.0M/yr
- steam mops for floor cleaning1.3M/yr
- shark steam mop1.4M/yr
- swiffer wet jet1.4M/yr
- floor steamer581K/yr
- electric mop495K/yr
- shark steam and scrub mop436K/yr
- steamer mop276K/yr
- power mop294K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Mop
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Mop questions
Answered from the same tracked data.