Electric Mop
MaybeShoppers spend an estimated $57.0M a year here. But demand is soft, at -21.4% this quarter, so Electric Mop is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $57.0M/yr15.3M searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 173 sellers
Flapen Score
Electric Mop against its category
The dotted line is the Health & Household average. Past it, Electric Mop is stronger. Inside it, weaker.
Market
The Electric Mop market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Mop 15.3M times last year and spent an estimated $57.0M. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Jul–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 15.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57.0M a year.
- Searches, last 12 months
- 15.3M
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $57.0Ma year
- Peak month
- February7.4× the quietest month
- Top search term
- steam mop4.1M searches a year
02 · Price
A sale here is worth $65.95.
Listings sell for $65.95 on average, from $9.40 to $179.20. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $65.95 that is $1.6M to $2.0M a year per listing.
- Average price
- $65.95inside the $15 to $100 sweet spot
- Price range
- $9.40–$179.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $1.6M–$2.0M
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mopping. It carries 15,402 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Mopping
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 15,402per listing
- Listings tracked
- 35
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Electric Mop products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swiffer PowerMop Mopping Kit for Floor Cleaning Set Includes 1 Power Mop 2 Replacement Pads 1 Liquid Solution Refill 2 Batteries No Bucket Needed Electric Spray Cleaner Multi-Surface and Wood
- Price
- $24.67
- Rating
- 4.5/5
- Reviews
- 44,974
- Age
- 3y ago
Shark Steam Mop with 2 Machine Washable Dirt Grip Pads Removable Water Tank Lightweight Steam Cleaner for sealed Hard Floors Marble Stone Hardwood Tile Laminate White/Seafoam S1000
- Price
- $58.60
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 7y ago
Shark Steam & Scrub Steam Mop All-in-One Scrubbing and Sanitizing Hard Floor Cleaner LED Headlights 4 Dirt Grip Soft Scrub Pads Included XL Water Tank Swivel Steering Hawaiian Grey S8001
- Price
- $127.28
- Rating
- 4.5/5
- Reviews
- 2,319
- Age
- 2y ago
Shark Steam Pocket Mop with 2 Washable Double-sided Pads Steam Sanitization Swivel Steering Lightweight Steam Cleaner for Sealed Hard Floors Hardwood Marble Tile Purple S3501
- Price
- $66.19
- Rating
- 4.4/5
- Reviews
- 43,782
- Age
- 22y ago
Shark SteamSpot Steam Mop with Steam Blaster Technology 3 Steam Modes 2 Washable Pads XL Removable Water Tank Lightweight Steam Cleaner for sealed Hard Floors Hardwood Tile Laminate S2001
- Price
- $109.01
- Rating
- 4.4/5
- Reviews
- 1,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Steam Mop for All Sealed Hard Floors Heats Up in 30 Seconds Chemical-Free Cleaning 3 Washable Pads 20-Foot Cord White
- Price
- $52.24
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 8mo ago
10-in-1 Steam Mop with Detachable Handheld Steamer 350ml Tank 10s Heat-Up 248F Steam Cleaner 2-Level Control and Swivel Head for Floor Carpet Tiles BBQ grill Car Accessories Dark Grey
- Price
- $70.08
- Rating
- 4.2/5
- Reviews
- 4,264
- Age
- 1y ago
Steam Mop for Floor Cleaning Multi-Purpose Steam Cleaner with Handheld Steamer & Accessories Deep Cleaning Floor Steamer for Hardwood and Tile Pet-Friendly Steam Mop for Home
- Price
- $54.71
- Rating
- 4.7/5
- Reviews
- 783
- Age
- 6mo ago
Swiffer Wet Jet Mop Floor Cleaner for Mopping Wood Laminate Tile in Home Bathroom Kitchen All Purpose Multi-Surface Cleaning Set includes 1 Spray Mop 5 Pads Refill 1 Fresh Scent Solution
- Price
- $24.11
- Rating
- 4.5/5
- Reviews
- 2,157
- Age
- 11y ago
Steam & Go 10-in-1 Multi-Surface Steam Mop - Deep Clean with Heat
- Price
- $71.20
- Rating
- 4.2/5
- Reviews
- 4,502
- Age
- 7y ago
Newest
by launch date
Bissell SpinWave Hard Floor Expert Corded Spin Mop Cleaner with Washable mop Pads for Sealed Hard Floors 20393
- Price
- $114.64
- Rating
- 4.5/5
- Reviews
- 8,870
- Age
- 5mo ago
Steam Mop for Floor Cleaning Multi-Purpose Steam Cleaner with Handheld Steamer & Accessories Deep Cleaning Floor Steamer for Hardwood and Tile Pet-Friendly Steam Mop for Home
- Price
- $54.71
- Rating
- 4.7/5
- Reviews
- 783
- Age
- 6mo ago
Amazon Basics Steam Mop for All Sealed Hard Floors Heats Up in 30 Seconds Chemical-Free Cleaning 3 Washable Pads 20-Foot Cord White
- Price
- $52.24
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 8mo ago
Shark Steam & Scrub All-in-One Scrubbing and Sanitizing Hard Floor Steam Mop 2 Steam Modes 2 Dirt Grip Soft Scrub Pads Included XL Removable Water Tank Swivel Steering Teal S8002BRN
- Price
- $116.33
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 8mo ago
10-in-1 Steam Mop with Detachable Handheld Steamer 350ml Tank 10s Heat-Up 248F Steam Cleaner 2-Level Control and Swivel Head for Floor Carpet Tiles BBQ grill Car Accessories Dark Grey
- Price
- $70.08
- Rating
- 4.2/5
- Reviews
- 4,264
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
173
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
10%
- Shark38%
- Swiffer35%
- Bissell8%
- Wotaste3%
- Amazon Basics3%
- LABIGO3%
- Open — no brand owns it (8 brands, 10%)
Demand
Electric Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jul, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Electric Mop search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steam mop4.1M/yr
- swiffer power mop3.0M/yr
- steam mops for floor cleaning1.3M/yr
- shark steam mop1.4M/yr
- swiffer wet jet1.4M/yr
- floor steamer581K/yr
- electric mop495K/yr
- shark steam and scrub mop436K/yr
- steamer mop276K/yr
- power mop294K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Mop
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Mop questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data