Is electric hookah profitable to sell on Amazon United States?

The niche generates $50K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (44/100).

How competitive is the electric hookah niche?

10 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in electric hookah?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Charging. The return rate is 1.7%.

When does demand for electric hookah peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the electric hookah niche?

Listings span $16.31–$404.80; the average listing price is $94.79 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

electric hookah

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great221.96

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$94.79

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Bad$16.31–$404.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$50K

$50K/yr · 279K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, electric hookah is a $50K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

electric hookah market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,876
Page quality: 0%
Prime: 46%
Sponsored: 7%
Out of stock: 17.1%
Avg brand age: 39 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Generic43%
ehooke17%
HONGTEYA14%
MRPAPA8%
Vavus6%
M. ROSENFELD4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top electric hookah search terms

electric hookah99K/yr +5.2%0.3% conv.
electronic shisha79K/yr +4.7%0.1% conv.
electric hookah no charcoal5K/yr >1,000%0.1% conv.
hookah electric18K/yr -6.9%0.1% conv.
electronic hookah17K/yr +5.6%0.2% conv.
electric hookah head9K/yr +15.4%0.2% conv.
e hookah8K/yr -16.4%0.2% conv.
xkah hookah6K/yr -61.4%0.1% conv.
electric hookah set13K/yr -49.0%0.0% conv.
ooka electronic hookah6K/yr -3.0%0.6% conv.

All search terms

Top electric hookah products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Electric Portable Hookah with LED Light & USB-C Charging | Charcoal-Free Modern Hookah (Cloud X - Pink)

Generic$65.713.8★82 rev

4pcs Set (US Alpha One Size Grey)

HONGTEYA$26.924.7★89 rev

Enso Premium Electronic Shisha Portable Electric Shisha Device with Magnetic Mouthpiece Fire-Free & Coal-Free Design Cordless E-Hookah System with Swappable Rechargeable Battery USB-Powered Modern Smart Hookah for Home or Travel from ehooke

ehooke$404.804.4★11 rev

Portable Hookah for Travel Hookah set with Everything Hookahs Pipe Single Shisha Kit To Go Hooka Cup Mini Hokahs perfect for travel Easy Assemble & Storage Hooka Set with Portable Bag

MRPAPA$19.944.2★272 rev

ehooke - Wireless Electric Shisha The Revolutionary pod-Based Electronic Hookah Set Rechargeable USB-Powered Portable Hookah Doesnt Require Charcoal Smart Digital Shisha for Home & Lounge

ehooke$375.873.5★44 rev

Newest

by launch date

ehooke$404.8011 rev

9mo ago

4pcs Set (US Alpha One Size Grey)

HONGTEYA$26.9289 rev

10mo ago

4pcs Set (US Alpha One Size Black)

HONGTEYA$26.4689 rev

10mo ago

Infinity Hookah(Infi Smoke) - Electric Hookah Device LED Base Remote Rechargeable Portable

Generic$88.451 rev

11mo ago

Etherna Electric Hookah Portable Hookah Set with Everything Smooth Taste & Long-Lasting Aroma No Charcoal or Fire Needed Complete Modern Shisha Kit for Home Parties & Travel (Black)

Vavus$354.5213 rev

1y ago

What buyers say about electric hookah

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“solid build quality in a compact form”

Value For Money9%

“Good for the price”

Ease Of Use8%

“easy to store”

Assembly/Installation7%

“Assembly is relatively straightforward”

Advertised Vs Actual Product6%

“Works as described 💯”

Soft Feel6%

“Nice and smooth”

Portability5%

“easy to carry”

Durability5%

“it hasnt broken so far”

Battery Life4%

“Battery life is sufficient for multiple sessions on a single charge”

Ease Of Cleaning4%

“smokes so clean”

What buyers complain about

Functionality-Overall14%

“Not working”

Value For Money11%

“Too cheap for the use”

Charging9%

“Loses charge over time”

Quality-Overall6%

“Cheap”

Ease Of Cleaning6%

“Container is dirty”

Burnt/Roasted/Overbaked5%

“has burn marks on some pieces”

Durability5%

“First one died in a months”

Touch/Button Controls4%

“the buttons always break”

Design-Overall3%

“Design flaw”

Material Quality3%

“too much plastic”

Top return reasons

Functionality-Overall33%

Size-Overall10%

Value For Money8%

Advertised Vs Actual Product6%

Charging5%

Product Condition4%