Electric Cervical Neck Massager

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-35.3%

Conversion, latest week

3.7%

Market size, estimated

$518Ka year

Top search term

neck massager with hands38K searches a year

Listings sell for $46.22 on average, from $15.58 to $128.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $46.22 that is $5K to $12K a year per listing.

Average price

$46.22inside the $15 to $100 sweet spot

Price range

$15.58–$128.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

5.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #18,196 within Electric Massagers. It carries 1,119 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

15.1%

Average rank

#18,196in Electric Massagers

Average rating

3.84 starsAmazon United States average 4.42 stars

Average reviews

1,119per listing

Listings tracked

41

40 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

27Amazon's first-year sales bar

Average brand age

15 months