Electric Back Scratcher

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.2%

Market size, estimated

$36Ka year

Peak month

December2.3× the quietest month

Top search term

automatic back scratcher48K searches a year

Listings sell for $22.33 on average, from $5.30 to $90.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.33 that is $0 to $2K a year per listing.

Average price

$22.33inside the $15 to $100 sweet spot

Price range

$5.30–$90.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #7,286 within Massage Tools. It carries 3,692 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

95%

Out of stock, average day

14.1%

Average rank

#7,286in Massage Tools

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,692per listing

Listings tracked

37

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months