Is elderberry syrup profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 17 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the elderberry syrup niche?

12 brands and 590 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in elderberry syrup?

Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.

When does demand for elderberry syrup peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the elderberry syrup niche?

Listings span $9.77–$38.90; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 4,255 reviews — the moat a new listing must climb.

elderberry syrup

Worth a look

Shows low returns (0.0%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.89

avg listing price — sweet spot $15–$100

Market size

Great$1.7M

$1.7M/yr · 930K searches

Price range

Great$9.77–$38.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,255

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, elderberry syrup is a $1.7M/yr Amazon United States market (930K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

elderberry syrup market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.9M–$2.4M; units × avg price
Conversion rate: 7.8%
Avg BSR: #274
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 2.8%
Avg brand age: 81 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

590

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

Nature's Way25%
MARYRUTH'S20%
Sambucol17%
Gaia Herbs15%
ZAND6%
365 by Whole Foods Market4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top elderberry syrup search terms

elderberry syrup514K/yr -48.8%9.3% conv.
elderberry syrup organic230K/yr -60.9%8.8% conv.
organic elderberry syrup33K/yr -34.9%4.3% conv.
sambucus elderberry syrup18K/yr +9.2%1.7% conv.
black elderberry syrup16K/yr -18.1%5.6% conv.
sambucol black elderberry syrup17K/yr -24.2%9.0% conv.
gaia elderberry syrup14K/yr -21.9%7.0% conv.
elderberry liquid12K/yr -30.8%5.1% conv.
gaia elderberry11K/yr -17.1%2.3% conv.
elderberry syrup immune support8K/yr -20.5%2.3% conv.

All search terms

Top elderberry syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)

Nature's Way$16.204.7★13,865 rev

MARYRUTH'S$15.044.8★12,854 rev

Gaia Herbs Black Elderberry Syrup - Made with Organic Black Elderberries (Sambucus nigra) for Immune System Support* - USDA Certified Organic Formula - 5.4 Fl Oz (About 32 to 128 Servings)

Gaia Herbs$33.074.7★3,275 rev

Sambucol Advanced Black Elderberry Syrup Immune Support - 4 Fl Oz

Sambucol$9.774.7★1,691 rev

MARYRUTH'S$18.304.8★1,290 rev

Newest

by launch date

Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 13 fl oz (375 ml)

Heartland Elderberry Farms$30.95176 rev

1y ago

Elderlane Elderberry Syrup Immune Boosters for Adults & Kids 16.9oz

Elderlane$38.90280 rev

3y ago

Rowe Casa Organics Elderberry with Antioxidants Zinc Vitamin C 16 Fl Oz

Rowe Casa Organics$30.57220 rev

5y ago

MARYRUTHS Toddler Elderberry Syrup USDA Organic Elderberry Sugar Free Kids Immune Support Supplement for Ages 1-3 Years Clean Label Project Verified Vegan Non-GMO Gluten Free 1 Fl Oz

MARYRUTH'S$17.072,045 rev

6y ago

MARYRUTH'S$18.301,290 rev

6y ago

What buyers say about elderberry syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Good taste”

Immunity Booster15%

“Good immune support”

Cold Relief9%

“It does really help during cold season”

Quality-Overall9%

“Quality drops that taste great”

Flavor5%

“good flavor”

Ingredients-Overall4%

“Great quality; Real ingredients”

Efficiency3%

“Pretty effective”

Value For Money3%

“Worth the”

Vitamin3%

“Great supplement”

Sweetness3%

“Sweet and intense flavour”

What buyers complain about

Taste-Overall14%

“TASTES HORRIBLE”

Value For Money6%

“Way overpriced”

Dosage6%

“wont last very long when taking it daily”

Dilute/Watery5%

“To watery for me”

Side Effects3%

“I thought there was a chance I was getting sick”

Fever Relief3%

“He was very sick”

Texture/Consistency-Overall3%

“Its a thicker consistency”

Size-Overall2%

“Tiny”

Sweetness2%

“The taste is a little sweeter than expected”

Ease Of Use2%

“Afraid to use it”

Top return reasons

Blood Sugar Level31%

Advertised Vs Actual Product25%

Vitamin13%

Functionality-Overall13%

Flavor13%

Sweetness6%

Common questions

Is elderberry syrup profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 17 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the elderberry syrup niche?: 12 brands and 590 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in elderberry syrup?: Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.
When does demand for elderberry syrup peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the elderberry syrup niche?: Listings span $9.77–$38.90; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 4,255 reviews — the moat a new listing must climb.