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Elderberry Lozenges

Fail

Demand is soft, at -32.3% this quarter, so Elderberry Lozenges is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$60K/yr72K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 615 sellers

Flapen Score

Elderberry Lozenges against its category

The dotted line is the Health & Household average. Past it, Elderberry Lozenges is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry Lozenges market on Amazon at a glance

Shoppers on Amazon United States searched for Elderberry Lozenges 72K times last year and spent an estimated $60K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Aug–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
7.8%
Market size, estimated
$60Ka year
Peak month
January3.5× the quietest month
Top search term
elderberry lozenges27K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $5.50 to $20.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.69 that is $3K to $5K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$5.50–$20.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #401 within Fruit Extracts. It carries 1,088 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#401in Fruit Extracts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,088per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Elderberry Lozenges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

615

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

1%

  • Nature's Way63%
  • ZAND10%
  • Beekeeper's Naturals9%
  • Quantum8%
  • OPTIVIDA5%
  • Sambucol4%
  • Open — no brand owns it (1 brand, 1%)

Demand

Elderberry Lozenges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Elderberry Lozenges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elderberry lozenges27K/yr
  • sambucus elderberry lozenges13K/yr
  • elderberry cough drops18K/yr
  • elderberry zinc lozenges6K/yr
  • elderberry throat lozenges3K/yr
  • zinc elderberry lozenges3K/yr
  • sambucus elderberry zinc lozenges2K/yr
  • halls elderberry cough drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry Lozenges

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hate the taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elderberry Lozenges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data