Is elderberry lozenges profitable to sell on Amazon United States?

The niche generates $60K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Skip it (39/100).

How competitive is the elderberry lozenges niche?

7 brands and 615 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in elderberry lozenges?

Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.0%.

When does demand for elderberry lozenges peak?

Demand peaks in Jan–Feb–Aug–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the elderberry lozenges niche?

Listings span $5.50–$20.77; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.

elderberry lozenges

Skip it

Soft demand (-32.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,088

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.69

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.50–$20.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 72K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, elderberry lozenges is a $60K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Aug–Dec. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

elderberry lozenges market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $86K–$107K; units × avg price
Conversion rate: 7.8%
Avg BSR: #401
Page quality: 0%
Prime: 100%
Sponsored: 39%
Out of stock: 4.8%
Avg brand age: 80 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

615

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Nature's Way63%
ZAND10%
Beekeeper's Naturals9%
Quantum8%
OPTIVIDA5%
Sambucol4%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.

Peak months: Jan, Feb, Aug, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top elderberry lozenges search terms

elderberry lozenges27K/yr -26.0%6.1% conv.
sambucus elderberry lozenges13K/yr -2.8%4.4% conv.
elderberry cough drops18K/yr -52.5%10.8% conv.
elderberry zinc lozenges6K/yr -46.9%11.8% conv.
elderberry throat lozenges3K/yr -45.1%13.1% conv.
zinc elderberry lozenges3K/yr -46.9%16.0% conv.
sambucus elderberry zinc lozenges2K/yr -10.2%7.0% conv.
halls elderberry cough drops2K/yr -43.0%0.4% conv.

All search terms

Top elderberry lozenges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way Sambucus Immune Lozenges - Blend Lozenge for Immune Health Support* - Black Elderberry Extract Vitamin C & Zinc - Gluten-Free & Vegetarian - Honey Lemon Flavor - 24 Count

Nature's Way$5.564.5★1,049 rev

Natures Way Sambucus Organic Zinc Lozenges Elderberry and Zinc Lozenges with Vitamin C Certified Organic Berry Flavored 24 Lozenges

Nature's Way$6.194.6★2,164 rev

ZAND Immunity Elderberry Zinc Throat Lozenges 2-Pack - Good-for-You Dry Mouth Lozenges Immune Support Supplement with Elderberry Zinc 5mg - Soothe a Dry Throat Natural Flavor Gluten Free 50ct ea

ZAND$19.944.4★46 rev

Natures Way Organic Sambucus Lozenge Elderberry and Zinc 24 Pieces (Pack of 3)

Nature's Way$16.394.6★1,723 rev

Natures Way Sambucus Immune Lozenges High Potency Vitamin C Elderberry Wild Cherry Flavored 24 Lozenges (Packaging May Vary) - Pack of 3

Nature's Way$16.284.6★468 rev

Newest

by launch date

Beekeepers Naturals Soothing Honey Elderberry Cough Drops Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.18944 rev

7mo ago

Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.723,316 rev

7mo ago

ZAND Immunity Elderberry Zinc Throat Lozenges 2-Pack - Good-for-You Dry Mouth Lozenges Immune Support Supplement with Elderberry Zinc 5mg - Soothe a Dry Throat Natural Flavor Gluten Free 50ct ea

ZAND$19.9446 rev

1y ago

Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Elderberry)

Pine Bros.$7.04199 rev

2y ago

Nano Silver Lozenges 60 PPM - Pure Colloidal Silver Cough Drops for Adults

OPTIVIDA$13.66289 rev

3y ago

What buyers say about elderberry lozenges

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“The taste is strong”

Cough Relief13%

“Great for coughing”

Flavor9%

“Well balanced flavor with a hint of menthol”

Immunity Booster8%

“Great For Your Immune System”

Quality-Overall5%

“Quality product at a very fair price”

Cold Relief5%

“Great for colds / congestion”

Soothing Effect4%

“Very soothing”

Efficiency3%

“It does work”

Vitamin3%

“These taste so good best Vitamin C out there”

Value For Money3%

“Well worth it”

What buyers complain about

Taste-Overall20%

“Hate the taste”

Cough Relief7%

“does not help with coughs at all”

Value For Money6%

“TOO EXPENSIVE”

Moist/Dry6%

“Dry”

Ease Of Use5%

“Could not open”

Adhesion/Stickiness4%

“It just turns into a sticky mess”

Flavor3%

“Has an awful flavor”

Advertised Vs Actual Product3%

“Deceptive”

Functionality-Overall2%

“Didnt work for me”

Sweetness2%

“not too sweet which is what I preferred”

Top return reasons

Value For Money40%

Cough Relief20%

Texture/Consistency-Overall10%

Functionality-Overall10%

Ingredients-Overall10%

Salt Content10%

Common questions

Is elderberry lozenges profitable to sell on Amazon United States?: The niche generates $60K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Skip it (39/100).
How competitive is the elderberry lozenges niche?: 7 brands and 615 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in elderberry lozenges?: Top complaints mined from reviews: Taste-Overall, Cough Relief, Value For Money. The return rate is 0.0%.
When does demand for elderberry lozenges peak?: Demand peaks in Jan–Feb–Aug–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the elderberry lozenges niche?: Listings span $5.50–$20.77; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.