elderberry juice
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.06avg listing price — sweet spot $15–$100
Price range
Great$2.90–$68.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,691.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 58K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry juice is a $74K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
elderberry juice market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 82%
- Out of stock
- 11.8%
- Avg brand age
- 78 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
645
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
50%
Top 20: 93%
Open market
31%
- Biotta21%
- PassionBio13%
- Wyldewood Cellars12%
- 365 by Whole Foods Market11%
- Heartland Elderberry Farms7%
- Nature's Way6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 28.0×
Top elderberry juice search terms
- elderberry juice40K/yr
- non gmo organic elderberry juice3K/yr
- elderberry concentrate5K/yr
- elderberry juice 100 percent3K/yr
- elderberry drink3K/yr
- elderberry juice pure organic4K/yr
Top elderberry juice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biotta Juice Elderberry Organic 16.9 Fl Oz
Biotta$12.074.3★214 rev
Passion Bio Organic Elderberry Juice Not From Concentrate 101.4 fl oz
PassionBio$47.564.1★41 rev
365 by Whole Foods Market Organic Immune Refresher Purple Carrot Beet & Cherry with Elderberry & Echinacea Juice Blend 32 fl oz
365 by Whole Foods Market$4.694.4★1,934 rev
Elderberry Juice Concentrate 12.5 fl. oz.
Wyldewood Cellars$30.334.7★974 rev
Biotta Organic Elderberry Juice - Naturally Sweetened Fruit Juice For Optimal Immune Support Function - With Immunity Boosting Elderberries - Good Source of Potassium (16.9 Fl Oz Pk of 6)
Biotta$68.134.4★132 rev
Newest
by launch date
Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 8.5 fl oz (250 ml)
Heartland Elderberry Farms$21.98176 rev
Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 13 fl oz (375 ml)
Heartland Elderberry Farms$30.95176 rev
Passion Bio Organic Elderberry Juice Not From Concentrate 101.4 fl oz
PassionBio$47.5641 rev
Elderberry Boost Elderberry Syrup Made with Organic Elderberries & Raw Honey | All-Natural Immune Support Cold and Flu Defense for Adults & Children | High Anthocyanin Elderberry Supplement
Elderberry Boost$31.48290 rev
Belvoir Farm Elderflower & Rose Sparkling Lemonade | Delicious On Its Own Or As A Mixer | Product of UK | 4 Cans 8.4 fl oz (250mL)
BELVOIR FRUIT FARMS$9.72121 rev
Trending
90-day click momentumHeartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 8.5 fl oz (250 ml)
Heartland Elderberry Farms$21.984.6★
Belvoir Farm Elderflower & Rose Sparkling Lemonade | Delicious On Its Own Or As A Mixer | Product of UK | 4 Cans 8.4 fl oz (250mL)
BELVOIR FRUIT FARMS$9.724.6★
Immunia 67 Polyphenols - Elderberry Concentrate & Antioxidant Fruits. Premium Antioxidant Supplement with 67 Polyphenols (Anthocyanins Quercetin Resveratrol etc.) 24-Day Supply per Bottle (1-Pack)
Immunia$19.264.5★
Elderberry Boost Elderberry Syrup Made with Organic Elderberries & Raw Honey | All-Natural Immune Support Cold and Flu Defense for Adults & Children | High Anthocyanin Elderberry Supplement
Elderberry Boost$31.484.5★
Biotta Juice Elderberry Organic 16.9 Fl Oz
Biotta$12.074.3★
What buyers say about elderberry juice
What buyers praise and complain about, mined from review topics.What buyers love
“Good tasting”
“Great For Your Immune System”
“is affordable for the quality”
“Great for colds”
“strong flavor”
“Worth every penny”
“Good vitamin”
“good ingredients”
“that's what I was looking for”
“We love that Uncle Matts is organic”
What buyers complain about
“Taste was off”
“Price is high”
“Could not open”
“Way overpriced & not good quality”
“so bitter”
“The syrup is thicker than water”
“To watery for me”
“wont last very long when taking it daily”
“Not a very good flavor”
“Sour”
Top return reasons
Common questions
- Is elderberry juice profitable to sell on Amazon United States?
- The niche generates $74K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the elderberry juice niche?
- 23 brands and 645 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in elderberry juice?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.
- When does demand for elderberry juice peak?
- Demand peaks in Jan–Feb; the busiest month runs 28.0× the quietest.
- What does it cost to enter the elderberry juice niche?
- Listings span $2.90–$68.13; the average listing price is $24.06 (sweet spot $15–$100). The average incumbent carries 5,691 reviews — the moat a new listing must climb.