elderberry gummies
Worth a lookShows low returns (0.0%), but soft demand (-37.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.2M$5.2M/yr · 1.7M searches
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Price range
Great$8.07–$38.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad23,712.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry gummies is a $5.2M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
elderberry gummies market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- $5.7M–$7.6M
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
616
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- Nature's Way51%
- Sambucol18%
- Amazon Basics10%
- Nature's Bounty9%
- Airborne4%
- Nature Made3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
Top elderberry gummies search terms
- elderberry gummies944K/yr
- sambucol black elderberry177K/yr
- elderberry gummies for adults130K/yr
- sambucol92K/yr
- sambucus elderberry gummies37K/yr
- sambucus41K/yr
- sambucus elderberry30K/yr
- sambucus elderberry immune support67K/yr
- natures way sambucus elderberry19K/yr
- sambucol black elderberry gummies23K/yr
Top elderberry gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct
Nature's Way$12.784.8★114,700 rev
Amazon Basics Adult Elderberry 50 mg Gummy 120 Count
Amazon Basics$10.744.8★274 rev
Natures Bounty Elderberry Gummies Immune Support Contains Vitamin A C D E and Zinc 40 Gummies
Nature's Bounty$8.074.8★10,346 rev
Sambucol Elderberry Gummies - Immune Support Supplement - 90 Count
Sambucol$27.754.2★909 rev
Sambucol Cold and Flu Relief Tablets - Quick-Dissolving - 30 Count
Sambucol$9.804.7★13,513 rev
Newest
by launch dateAmazon Basics Adult Elderberry 50 mg Gummy 120 Count
Amazon Basics$10.74274 rev
Natures Way Sambucus Elderberry Gummies Immune Support Ages 4+ 60 ct x3
Nature's Way$36.82114,700 rev
Sambucol Elderberry Gummies - Immune Support Supplement - 90 Count
Sambucol$27.75909 rev
Nature Made Elderberry Gummies with Vitamin C and Zinc Dietary Supplement for Immune Support 100 Elderberry Gummies 50-Day Supply
Nature Made$23.589,851 rev
Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor
Airborne$9.6716,015 rev
Trending
90-day click momentumAmazon Basics Adult Elderberry 50 mg Gummy 120 Count
Amazon Basics$10.744.8★
Natures Way Sambucus Elderberry Gummies Immune Support Ages 4+ 60 ct x3
Nature's Way$36.824.8★
Natures Bounty Elderberry Gummies Immune Support Contains Vitamin A C D E and Zinc 40 Gummies
Nature's Bounty$8.074.8★
Nature Made Elderberry Gummies with Vitamin C and Zinc Dietary Supplement for Immune Support 100 Elderberry Gummies 50-Day Supply
Nature Made$23.584.8★
Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct
Nature's Way$12.784.8★
What buyers say about elderberry gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting and best bang for buck”
“Best immune support”
“quality wise it's very consistent”
“Excellent price”
“The berry flavor is good”
“help fight of the common cold”
“Best tasting Gummies Vitamins Ever”
“Same as picture”
“Chews good”
“Convenient product”
What buyers complain about
“tasted like Lysol”
“Dried up”
“These were hard”
“Could not open”
“A bit more expensive than the others”
“Not the best”
“Not sweet”
“However, I perceive a distinct scent and a grainy texture, lacking the usual fruity notes found in our regular purchases from Walmart”
“Terrible texture”
“Seal broken discolored and tasted weird”
Top return reasons
Common questions
- Is elderberry gummies profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the elderberry gummies niche?
- 8 brands and 616 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in elderberry gummies?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Hard Feel. The return rate is 0.0%.
- When does demand for elderberry gummies peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the elderberry gummies niche?
- Listings span $8.07–$38.02; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 23,712 reviews — the moat a new listing must climb.