Is elderberry extract profitable to sell on Amazon United States?

The niche generates $79K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (44/100).

How competitive is the elderberry extract niche?

15 brands and 519 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in elderberry extract?

Top complaints mined from reviews: Taste-Overall, Dosage, Value For Money. The return rate is 0.0%.

When does demand for elderberry extract peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the elderberry extract niche?

Listings span $9.85–$41.03; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 3,039 reviews — the moat a new listing must climb.

elderberry extract

Skip it

Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.84

avg listing price — sweet spot $15–$100

Price range

Great$9.85–$41.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,038.89

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 84K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, elderberry extract is a $79K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

elderberry extract market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $113K–$151K; units × avg price
Conversion rate: 5.0%
Avg BSR: #519
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 16.0%
Avg brand age: 82 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

519

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

MARYRUTH'S39%
Double Wood Supplements15%
Nature's Way6%
Sweet's Elderberry6%
Herb Pharm4%
Think Above4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top elderberry extract search terms

elderberry extract24K/yr -32.8%4.0% conv.
elderberry drops23K/yr -44.0%9.5% conv.
black elderberry extract8K/yr +4.4%1.6% conv.
elderberry extract organic6K/yr +34.2%1.2% conv.
pure elderberry6K/yr +10.6%0.7% conv.
black elderberry extract organic4K/yr +65.4%0.2% conv.
elderberry drops organic4K/yr +77.0%0.8% conv.
elderberry extract liquid3K/yr -32.6%8.3% conv.
elderberry liquid drops3K/yr -43.8%12.2% conv.
elderberry drops for adults3K/yr -61.3%9.0% conv.

All search terms

Top elderberry extract products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTH'S$15.044.8★12,854 rev

Organic Elderberry Liquid 2 Fl Oz (60 Servings) - Tincture for Immune System Support by Double Wood

Double Wood Supplements$11.324.7★256 rev

Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)

Nature's Way$16.204.7★13,865 rev

MARYRUTH'S$18.304.8★1,290 rev

Sweet's Elderberry$23.884.6★122 rev

Newest

by launch date

Oasisforce Organic Elderberry Syrup for Adults & Kids 250mg Elderberry Liquid Drops for Immune Support with Vitamin C and Zinc Immunity Supplement Sambucus Extract Tincture Vegan Non-GMO 2 Fl Oz

OASIS FORCE$14.0934 rev

4mo ago

Organic Elderberry Liquid 2 Fl Oz (60 Servings) - Tincture for Immune System Support by Double Wood

Double Wood Supplements$11.32256 rev

11mo ago

Tropical Oasis$21.6738 rev

11mo ago

Elderberry Syrup Organic Liquid Drops - Sugar Free Immune Support Supplement for Adults & Kids Ages 1 Immune Booster - Pure Organic Elderberry Syrup Liquid Drops Tincture Extract Concentrate 1 Fl Oz

DR. BO$10.00165 rev

11mo ago

Think Above Elderberry Liquid Drops 600mg 2 Fl Oz Pure Sambucus Extract with Vanilla Vegan Immune Support Supplement (Pack of 2)

Think Above$19.9934 rev

1y ago

What buyers say about elderberry extract

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“Good taste”

Immunity Booster11%

“Good immune support”

Quality-Overall10%

“is affordable for the quality”

Cold Relief8%

“Great for getting over a cold or flu”

Ease Of Use5%

“Easy to use”

Value For Money4%

“Great price”

Flavor4%

“Great flavor”

Vitamin4%

“vitamins work well”

Ingredients-Overall3%

“Great flavor and trusted ingredients”

Sweetness2%

“Sweet and intense flavour”

What buyers complain about

Taste-Overall7%

“Doesn't taste as good as I thought it would”

Dosage5%

“I'm not good with taking capsules so gummies or drops are perfect for me”

Value For Money5%

“A bit pricey”

Quality-Overall4%

“Garbage product”

Dilute/Watery3%

“To watery for me”

Sweetness3%

“The taste is a little sweeter than expected”

Fever Relief2%

“He was very sick”

Functionality-Overall2%

“Result. No effect!”

Regulates Digestion2%

“After almost completing the bottle, my husband and I both experienced fairly significant gastric distress”

Ingredients-Overall2%

“Disappointing Ingedient”

Top return reasons

Blood Sugar Level28%

Advertised Vs Actual Product22%

Flavor11%

Functionality-Overall11%

Value For Money11%

Vitamin11%

Sweetness6%

Common questions

Is elderberry extract profitable to sell on Amazon United States?: The niche generates $79K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (44/100).
How competitive is the elderberry extract niche?: 15 brands and 519 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in elderberry extract?: Top complaints mined from reviews: Taste-Overall, Dosage, Value For Money. The return rate is 0.0%.
When does demand for elderberry extract peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the elderberry extract niche?: Listings span $9.85–$41.03; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 3,039 reviews — the moat a new listing must climb.

elderberry extract

elderberry extract market data

Competition & brand share

Demand & seasonality

Top elderberry extract search terms

Top elderberry extract products on Amazon

Top sellers

Newest

Trending

What buyers say about elderberry extract

What buyers love

What buyers complain about

Top return reasons

Common questions

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