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Elderberry Extract

Fail

Demand is soft, at -18.4% this quarter, so Elderberry Extract is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$79K/yr84K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
62%top-5 click share · 15 brands · 519 sellers

Flapen Score

Elderberry Extract against its category

The dotted line is the Health & Household average. Past it, Elderberry Extract is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry Extract market on Amazon at a glance

Shoppers on Amazon United States searched for Elderberry Extract 84K times last year and spent an estimated $79K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
5.0%
Market size, estimated
$79Ka year
Peak month
January3.0× the quietest month
Top search term
elderberry extract24K searches a year

02 · Price

A sale here is worth $18.84.

Listings sell for $18.84 on average, from $9.85 to $41.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.84 that is $2K to $5K a year per listing.

Average price
$18.84inside the $15 to $100 sweet spot
Price range
$9.85–$41.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #519 within Fruit Extracts. It carries 3,039 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#519in Fruit Extracts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
3,039per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Elderberry Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

519

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Brand 139%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Elderberry Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Elderberry Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elderberry extract24K/yr
  • elderberry drops23K/yr
  • black elderberry extract8K/yr
  • elderberry extract organic6K/yr
  • pure elderberry6K/yr
  • black elderberry extract organic4K/yr
  • elderberry drops organic4K/yr
  • elderberry extract liquid3K/yr
  • elderberry liquid drops3K/yr
  • elderberry drops for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry Extract

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
7%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't taste as good as I thought it would”
A buyer, on “Taste-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elderberry Extract questions

Answered from the same tracked data.