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Elderberry Cough Syrup

Fail

Demand is soft, at -40.1% this quarter, so Elderberry Cough Syrup is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$28K/yr27K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
70%top-5 click share · 8 brands · 579 sellers

Flapen Score

Elderberry Cough Syrup against its category

The dotted line is the Health & Household average. Past it, Elderberry Cough Syrup is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry Cough Syrup market on Amazon at a glance

Shoppers on Amazon United States searched for Elderberry Cough Syrup 27K times last year and spent an estimated $28K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
7.3%
Market size, estimated
$28Ka year
Peak month
January2.8× the quietest month
Top search term
elderberry cough syrup13K searches a year

02 · Price

A sale here is worth $14.37.

Listings sell for $14.37 on average, from $8.51 to $25.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.37 that is $4K to $7K a year per listing.

Average price
$14.37under the $15 to $100 sweet spot
Price range
$8.51–$25.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Cough & Cold. It carries 1,997 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#189in Cough & Cold
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,997per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Elderberry Cough Syrup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

579

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

4%

  • Robitussin59%
  • Nature's Way13%
  • ZAND7%
  • Sambucol6%
  • Beekeeper's Naturals6%
  • Garden of Life4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Elderberry Cough Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Elderberry Cough Syrup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elderberry cough syrup13K/yr
  • robitussin elderberry cough syrup5K/yr
  • robitussin elderberry4K/yr
  • elderberry cough syrup for adults3K/yr
  • robitussin naturals cough3K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry Cough Syrup

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Cough Relief”
16%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“Still coughing”
A buyer, on “Cough Relief”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elderberry Cough Syrup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data