elderberry capsules
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$8.45–$56.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$709K$709K/yr · 356K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,385.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry capsules is a $709K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
elderberry capsules market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $693K–$867K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
617
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
49%
Top 20: 91%
Open market
33%
- Horbäach26%
- Nature's Way11%
- Bronson9%
- Nutricost7%
- Viva Naturals7%
- Zazzee6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 4.0×
Top elderberry capsules search terms
- elderberry capsules131K/yr
- black elderberry82K/yr
- black elderberry capsules30K/yr
- elderberry supplement18K/yr
- elderberry vitamins18K/yr
- elderberry pills14K/yr
- black elderberry 2000mg capsules8K/yr
- elderberry tablets10K/yr
- elderberry supplements14K/yr
- elderberry vitamin6K/yr
Top elderberry capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horbach Black Elderberry | 300 Capsules | Sambucus Supplement
Horbäach$16.324.8★3,489 rev
Horbach Black Elderberry | 180 Capsules | Sambucus Extract Supplement
Horbäach$9.854.7★17,202 rev
Natures Way Black Elderberry Capsules Traditional Immune Support Supplement with Elderberry and Elderflower* 1 150 mg per 2-Capsule Serving Plant-Powered Vegan Capsules 100 Count
Nature's Way$10.304.7★14,577 rev
Nutricost Elderberry Capsules 575mg (120 Capsules) Black Elderberry
Nutricost$11.684.8★1,341 rev
Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus Black Elderberry Capsules with Vitamin D3 5000 IU Immunity Supplement Sambucus Elderberry Immune Support Supplement
Viva Naturals$23.274.7★46,727 rev
Newest
by launch date
Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)
PURE CO$22.3332 rev
Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules
Bronson$9.98747 rev
Elderberry Immune Support Supplement 8-in-1 Formula with Echinacea Vitamin C & Zinc Vitamin D 5000 IU Turmeric Ginger Ashwagandha 60 Capsules
VITBOOST$12.721,695 rev
Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA
Sandhu's$24.351,812 rev
Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA
Zazzee$22.66441 rev
Trending
90-day click momentumOrganic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)
PURE CO$22.334.8★
FLORIDA HERBS Black Elderberry Capsules | 180 Count | Sambucus Elderberry Vitamins Non-GMO Gluten Free Organic Elderberry Extract Sambucus Nigra
FLORIDA HERBS$18.504.8★
Zeal Naturals Max Strength Elderberry Capsules + Zinc + Vitamin C | 500mg for Immune System Support with Black Sambucus Elderberry | 100 Count | 3-in-1 Immune Support for Adults
Zeal Naturals$18.594.7★
NaturaLife Labs Sambucus Elderberry Capsules with Vitamin C & Zinc Immune Support Supplement 90 Vegan Capsules Non-GMO & Gluten-Free
NaturaLife Labs$15.864.7★
Piping Rock Black Elderberry Capsules | 180 Count
Piping Rock$11.984.8★
What buyers say about elderberry capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Boosted my immune system”
“The quality feels reliable”
“Great Vitamin Supplement”
“These Gummies taste great”
“Fewer colds”
“Definitely worth the price”
“As Advertised”
“It does work”
“Easy to use”
“easy to chew”
What buyers complain about
“do not have a taste”
“Not worth it”
“They were more pink in color this time”
“Could not open”
“have only a very faint odor”
“about a 1/3 of the capsules were popping apart becasue they were over filled”
“it made me sick it caused me brain zap”
“Shame on you for not even advertising Vitamin D on the front of your bottle”
“Doesnt work”
“Quality control seems to be an issue”
Top return reasons
Common questions
- Is elderberry capsules profitable to sell on Amazon United States?
- The niche generates $709K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the elderberry capsules niche?
- 27 brands and 617 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in elderberry capsules?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Color. The return rate is 0.0%.
- When does demand for elderberry capsules peak?
- Demand peaks in Jan–Aug–Sep; the busiest month runs 4.0× the quietest.
- What does it cost to enter the elderberry capsules niche?
- Listings span $8.45–$56.07; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 9,386 reviews — the moat a new listing must climb.