Is elderberry profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the elderberry niche?

26 brands and 663 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in elderberry?

Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.0%.

When does demand for elderberry peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the elderberry niche?

Listings span $8.07–$33.07; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 11,554 reviews — the moat a new listing must climb.

elderberry

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.9M

$2.9M/yr · 1.6M searches

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.90

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$8.07–$33.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,554.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, elderberry is a $2.9M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

elderberry market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: $2.7M–$3.6M; units × avg price
Conversion rate: 10.3%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

663

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

52%

Top 20: 84%

Open market

38%

Nature's Way23%
Viva Naturals15%
MARYRUTH'S10%
Horbäach7%
Bronson4%
Sandhu's4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top elderberry search terms

elderberry1.1M/yr -41.4%8.0% conv.
elderberry vitamin c and zinc255K/yr -37.6%11.1% conv.
elderberry herbal supplements17K/yr +205.7%0.2% conv.
organic elderberry45K/yr -33.8%4.7% conv.
elderberry immune support24K/yr -21.7%2.1% conv.
elder17K/yr +28.3%1.0% conv.
elderberry organic52K/yr -18.0%2.7% conv.
zinc elderberry10K/yr -8.9%2.5% conv.
elderberry with zinc and vitamin c for adults6K/yr +22.1%0.5% conv.
elderberry vitamin c7K/yr +17.4%1.2% conv.

All search terms

Top elderberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct

Nature's Way$12.784.8★114,700 rev

Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus Black Elderberry Capsules with Vitamin D3 5000 IU Immunity Supplement Sambucus Elderberry Immune Support Supplement

Viva Naturals$23.274.7★46,727 rev

MARYRUTH'S$15.044.8★12,854 rev

Horbach Black Elderberry | 180 Capsules | Sambucus Extract Supplement

Horbäach$9.854.7★17,202 rev

Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA

Sandhu's$24.354.7★1,812 rev

Newest

by launch date

Amazon Basics Adult Elderberry 50 mg Gummy 120 Count

Amazon Basics$10.74274 rev

7mo ago

Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules

Bronson$9.98747 rev

1y ago

Elderberry Immune Support Supplement 8-in-1 Formula with Echinacea Vitamin C & Zinc Vitamin D 5000 IU Turmeric Ginger Ashwagandha 60 Capsules

VITBOOST$12.721,695 rev

1y ago

Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA

Sandhu's$24.351,812 rev

1y ago

Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA

Zazzee$22.66441 rev

2y ago

What buyers say about elderberry

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“the quality is consistently reliable”

Taste-Overall15%

“These gummies taste good”

Immunity Booster13%

“Best immune booster”

Vitamin7%

“Great Vitamin Supplement”

Cold Relief6%

“Great for colds”

Value For Money5%

“Can't beat the price”

Advertised Vs Actual Product4%

“As Advertised”

Flavor4%

“Flavor is tolerable”

Ease Of Chewing/Swallowing3%

“Chews good”

Efficiency2%

“It does work”

What buyers complain about

Taste-Overall7%

“No taste to me just tastes like a capsule”

Side Effects4%

“it made me sick it caused me brain zap”

Value For Money4%

“Not worth it”

Smell4%

“The smell is one you would imagine from a dried berry”

Color4%

“The color is off”

Quality-Overall4%

“Quality control seems to be an issue”

Ease Of Use3%

“HARD TO OPEN”

Dosage3%

“Too much in 1”

Ingredients-Overall3%

“Disappointing Ingedient”

Vitamin3%

“Youre better off taking a multi vitamin”

Top return reasons

Value For Money18%

Blood Sugar Level12%

Advertised Vs Actual Product12%

Functionality-Overall12%

Flavor6%

Blood Pressure6%

Color Fading/Discoloration6%

Color6%

Taste-Overall6%

Vitamin6%

Common questions

Is elderberry profitable to sell on Amazon United States?: The niche generates $2.9M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the elderberry niche?: 26 brands and 663 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in elderberry?: Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.0%.
When does demand for elderberry peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the elderberry niche?: Listings span $8.07–$33.07; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 11,554 reviews — the moat a new listing must climb.

elderberry

elderberry market data

Competition & brand share

Demand & seasonality

Top elderberry search terms

Top elderberry products on Amazon

Top sellers

Newest

Trending

What buyers say about elderberry

What buyers love

What buyers complain about

Top return reasons

Common questions

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