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Elderberry

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -33.7% this quarter, so Elderberry is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$2.9M/yr1.6M searches / yr
90-day growth
-33.7%search demand this quarter
Competition
52%top-5 click share · 26 brands · 663 sellers

Flapen Score

Elderberry against its category

The dotted line is the Health & Household average. Past it, Elderberry is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry market on Amazon at a glance

Shoppers on Amazon United States searched for Elderberry 1.6M times last year and spent an estimated $2.9M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
10.3%
Market size, estimated
$2.9Ma year
Peak month
January3.8× the quietest month
Top search term
elderberry1.1M searches a year

02 · Price

A sale here is worth $17.90.

Listings sell for $17.90 on average, from $8.07 to $33.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $17.90 that is $90K to $107K a year per listing.

Average price
$17.90inside the $15 to $100 sweet spot
Price range
$8.07–$33.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$90K–$107K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Fruit Extracts. It carries 11,554 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Fruit Extracts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
11,554per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Elderberry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

663

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

52%

Top 20: 84%

Open market

38%

  • Brand 123%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Elderberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Elderberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elderberry1.1M/yr
  • elderberry vitamin c and zinc255K/yr
  • elderberry herbal supplements17K/yr
  • organic elderberry45K/yr
  • elderberry immune support24K/yr
  • elder17K/yr
  • elderberry organic52K/yr
  • zinc elderberry10K/yr
  • elderberry with zinc and vitamin c for adults6K/yr
  • elderberry vitamin c7K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No taste to me just tastes like a capsule”
A buyer, on “Taste-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elderberry questions

Answered from the same tracked data.