Elderberry
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -33.7% this quarter, so Elderberry is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $2.9M/yr1.6M searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 52%top-5 click share · 26 brands · 663 sellers
Flapen Score
Elderberry against its category
The dotted line is the Health & Household average. Past it, Elderberry is stronger. Inside it, weaker.
Market
The Elderberry market on Amazon at a glance
Shoppers on Amazon United States searched for Elderberry 1.6M times last year and spent an estimated $2.9M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $2.9Ma year
- Peak month
- January3.8× the quietest month
- Top search term
- elderberry1.1M searches a year
02 · Price
A sale here is worth $17.90.
Listings sell for $17.90 on average, from $8.07 to $33.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $17.90 that is $90K to $107K a year per listing.
- Average price
- $17.90inside the $15 to $100 sweet spot
- Price range
- $8.07–$33.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $90K–$107K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Fruit Extracts. It carries 11,554 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Fruit Extracts
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 11,554per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Elderberry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct
- Price
- $12.78
- Rating
- 4.8/5
- Reviews
- 114,700
- Age
- 11y ago

Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus Black Elderberry Capsules with Vitamin D3 5000 IU Immunity Supplement Sambucus Elderberry Immune Support Supplement
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 46,727
- Age
- 6y ago

MARYRUTHS Elderberry Liquid Drops for Adults & Kids | Immune Support | Antioxidant | 150mg Elderberry Extract | USDA Organic | CLP Purity Award | Sugar Free | Vegan | Non-GMO | Gluten Free | 1 oz
- Price
- $15.04
- Rating
- 4.8/5
- Reviews
- 12,854
- Age
- 7y ago

Horbach Black Elderberry | 180 Capsules | Sambucus Extract Supplement
- Price
- $9.85
- Rating
- 4.7/5
- Reviews
- 17,202
- Age
- 7y ago

Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA
- Price
- $24.35
- Rating
- 4.7/5
- Reviews
- 1,812
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Adult Elderberry 50 mg Gummy 120 Count
- Price
- $10.74
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 7mo ago

Elderberry Capsules | 1000mg Sambucus Elderberry with Zinc and Vitamin C for Adults + Vitamin D3 5000 IU & Ginger | 5-in-1 Antioxidant Immune Support Supplement | 120 Elderberry Extract Capsules
- Price
- $20.19
- Rating
- 4.7/5
- Reviews
- 2,773
- Age
- 7y ago

Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 1y ago

Sports Research Elderberry Immune Support with Zinc Ginger Vitamin C & D3 - Vegan Friendly Non-GMO Gluten Free - 60 Veggie Capsules
- Price
- $21.63
- Rating
- 4.7/5
- Reviews
- 2,593
- Age
- 6y ago

Horbach Black Elderberry | 300 Capsules | Sambucus Supplement
- Price
- $16.32
- Rating
- 4.8/5
- Reviews
- 3,489
- Age
- 4y ago
Newest
by launch date
Amazon Basics Adult Elderberry 50 mg Gummy 120 Count
- Price
- $10.74
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 7mo ago

Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 1y ago

Elderberry Immune Support Supplement 8-in-1 Formula with Echinacea Vitamin C & Zinc Vitamin D 5000 IU Turmeric Ginger Ashwagandha 60 Capsules
- Price
- $12.72
- Rating
- 4.6/5
- Reviews
- 1,695
- Age
- 1y ago

Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA
- Price
- $24.35
- Rating
- 4.7/5
- Reviews
- 1,812
- Age
- 1y ago

Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA
- Price
- $22.66
- Rating
- 4.8/5
- Reviews
- 441
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
663
Est. top-5 brand share
59%
Top 20: 94%
Est. top-5 click share
52%
Top 20: 84%
Open market
38%
- Nature's Way23%
- Viva Naturals15%
- MARYRUTH'S10%
- Horbäach7%
- Bronson4%
- Sandhu's4%
Demand
Elderberry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Elderberry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elderberry1.1M/yr
- elderberry vitamin c and zinc255K/yr
- elderberry herbal supplements17K/yr
- organic elderberry45K/yr
- elderberry immune support24K/yr
- elder17K/yr
- elderberry organic52K/yr
- zinc elderberry10K/yr
- elderberry with zinc and vitamin c for adults6K/yr
- elderberry vitamin c7K/yr
Reviews and returns
What reviews say buyers love and hate about Elderberry
We read the reviews and the return reasons for every product selling here.
“No taste to me just tastes like a capsule”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elderberry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









