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Elastic Tape

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $74K a year here, so Elastic Tape is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$74K/yr68K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
46%top-5 click share · 20 brands · 101 sellers

Flapen Score

Elastic Tape against its category

The dotted line is the Health & Household average. Past it, Elastic Tape is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elastic Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Elastic Tape 68K times last year and spent an estimated $74K. The top 5 brands take 58% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
12.5%
Market size, estimated
$74Ka year
Peak month
July1.4× the quietest month
Top search term
medical tape wrap19K searches a year

02 · Price

A sale here is worth $8.74.

Listings sell for $8.74 on average, from $4.55 to $23.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.74 that is $874 to $2K a year per listing.

Average price
$8.74under the $15 to $100 sweet spot
Price range
$4.55–$23.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$874–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Bandages & Bandaging Supplies. It carries 3,789 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Bandages & Bandaging Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,789per listing
Listings tracked
28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Elastic Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

101

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

35%

  • Brand 121%
  • Brand 218%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Elastic Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Elastic Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical tape wrap19K/yr
  • elastic tape11K/yr
  • stretchy medical tape7K/yr
  • stretch tape medical6K/yr
  • wrapping tape for injuries6K/yr
  • medical wrap tape3K/yr
  • self adhesive medical tape5K/yr
  • elastic adhesive bandage tape3K/yr
  • stretch medical tape3K/yr
  • elastic tape bandage5K/yr

Reviews and returns

What reviews say buyers love and hate about Elastic Tape

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Not very adhesive”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elastic Tape questions

Answered from the same tracked data.