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Eggshell Membrane

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 91% of clicks, so Eggshell Membrane is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$201K/yr80K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 24 sellers

Flapen Score

Eggshell Membrane against its category

The dotted line is the Health & Household average. Past it, Eggshell Membrane is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eggshell Membrane market on Amazon at a glance

Shoppers on Amazon United States searched for Eggshell Membrane 80K times last year and spent an estimated $201K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
9.5%
Market size, estimated
$201Ka year
Peak month
October1.9× the quietest month
Top search term
eggshell membrane supplement23K searches a year

02 · Price

A sale here is worth $26.68.

Listings sell for $26.68 on average, from $14.97 to $40.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $26.68 that is $13K to $20K a year per listing.

Average price
$26.68inside the $15 to $100 sweet spot
Price range
$14.97–$40.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,674 within Collagen. It carries 661 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#2,674in Collagen
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
661per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Eggshell Membrane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

5%

  • Healthy Origins30%
  • Nutricost19%
  • BulkSupplements18%
  • NOW Foods17%
  • Genacol6%
  • Natural Factors4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Eggshell Membrane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Eggshell Membrane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eggshell membrane supplement23K/yr
  • egg shell membrane supplement16K/yr
  • eggshell membrane12K/yr
  • eggshell5K/yr
  • egg shell membrane4K/yr
  • eggshell membrane collagen4K/yr
  • egg membrane supplements5K/yr
  • natural eggshell membrane3K/yr
  • egg membrane collagen7K/yr

Reviews and returns

What reviews say buyers love and hate about Eggshell Membrane

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Joint Pain”
8%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dog does not like the taste”
A buyer, on “Taste-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eggshell Membrane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data