Eggshell Membrane
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 91% of clicks, so Eggshell Membrane is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $201K/yr80K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 24 sellers
Flapen Score
Eggshell Membrane against its category
The dotted line is the Health & Household average. Past it, Eggshell Membrane is stronger. Inside it, weaker.
Market
The Eggshell Membrane market on Amazon at a glance
Shoppers on Amazon United States searched for Eggshell Membrane 80K times last year and spent an estimated $201K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $201Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- eggshell membrane supplement23K searches a year
02 · Price
A sale here is worth $26.68.
Listings sell for $26.68 on average, from $14.97 to $40.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $26.68 that is $13K to $20K a year per listing.
- Average price
- $26.68inside the $15 to $100 sweet spot
- Price range
- $14.97–$40.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$20K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,674 within Collagen. It carries 661 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #2,674in Collagen
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 661per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Eggshell Membrane products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Egg Shell Membrane 500mg Per Serving 120 Capsules Gluten-Free
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 1y ago

NOW Foods Supplements Eggshell Membrane (A Unique Biological Matrix Composed of Major Joint Constituents) 500 mg 60 Veg Capsules
- Price
- $24.75
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 11y ago

Healthy Origins NEM Eggshell Membrane 500 mg 120 Veggie Capsules - Clinically Studied USA Sourced - Fast-Acting Supplement for Joint Comfort Flexibility & Mobility - 4 Month Supply
- Price
- $40.21
- Rating
- 4.4/5
- Reviews
- 2,003
- Age
- 12y ago

BulkSupplements.com Egg Shell Membrane Capsules - Collagen Supplement Dairy-Free & Gluten Free - 1 Capsule per Serving (500mg) 120 Count (Pack of 1)
- Price
- $22.73
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 1y ago

Healthy Origins NEM Eggshell Membrane 500 mg 30 Veggie Capsules - Clinically Studied USA Sourced - Fast-Acting Supplement for Joint Comfort Flexibility & Mobility - 1 Month Supply
- Price
- $14.97
- Rating
- 4.4/5
- Reviews
- 2,003
- Age
- 10y ago
Trending
estimated 90-day click momentum
Vitamatic Eggshell Membrane (NEM) with Turmeric Extract | 1000 mg Per Serving | 120 Vegetarian Capsules | Non-GMO | Made in USA
- Price
- $29.38
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Eggshell Membrane Collagen for Dogs - Non-Gelatin and Non-Bone Marrow Based All Natural Premium Dog Collagen Powder from Eggshell Membranes: Supports Pet Hips Joints Nails Fur and Digestion.
- Price
- $34.74
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 3y ago

Genacol Ovoflex Natural Eggshell Membrane Joint Supplement 30-Day Supply
- Price
- $18.94
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10mo ago

Genacol Ovoflex Natural Eggshell Membrane Joint Supplement 60-Day Supply
- Price
- $27.61
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10mo ago

Healthy Origins NEM Eggshell Membrane 500 mg 30 Veggie Capsules - Clinically Studied USA Sourced - Fast-Acting Supplement for Joint Comfort Flexibility & Mobility - 1 Month Supply
- Price
- $14.97
- Rating
- 4.4/5
- Reviews
- 2,003
- Age
- 10y ago
Newest
by launch date
Vitamatic Eggshell Membrane (NEM) with Turmeric Extract | 1000 mg Per Serving | 120 Vegetarian Capsules | Non-GMO | Made in USA
- Price
- $29.38
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago

Genacol Ovoflex Natural Eggshell Membrane Joint Supplement 30-Day Supply
- Price
- $18.94
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10mo ago

Genacol Ovoflex Natural Eggshell Membrane Joint Supplement 60-Day Supply
- Price
- $27.61
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10mo ago

BulkSupplements.com Egg Shell Membrane Capsules - Collagen Supplement Dairy-Free & Gluten Free - 1 Capsule per Serving (500mg) 120 Count (Pack of 1)
- Price
- $22.73
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 1y ago

BulkSupplements.com Egg Shell Membrane Powder - Collagen Powder Suplement Dairy-Free & Gluten Free 500mg per Serving 100g (3.5 oz) (Pack of 1)
- Price
- $23.45
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
24
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
5%
- Healthy Origins30%
- Nutricost19%
- BulkSupplements18%
- NOW Foods17%
- Genacol6%
- Natural Factors4%
- Open — no brand owns it (2 brands, 5%)
Demand
Eggshell Membrane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Eggshell Membrane search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eggshell membrane supplement23K/yr
- egg shell membrane supplement16K/yr
- eggshell membrane12K/yr
- eggshell5K/yr
- egg shell membrane4K/yr
- eggshell membrane collagen4K/yr
- egg membrane supplements5K/yr
- natural eggshell membrane3K/yr
- egg membrane collagen7K/yr
Reviews and returns
What reviews say buyers love and hate about Eggshell Membrane
We read the reviews and the return reasons for every product selling here.
“Dog does not like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eggshell Membrane questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









