Egg White Protein Powder
PassEgg White Protein Powder scores 71 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, demand is soft, at -19.4% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 14,768 Health & Household niches · +22 vs the category median of 4971
- Market size
- $2.2M/yr879K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 48 sellers
Flapen Score
Egg White Protein Powder against its category
The dotted line is the Health & Household average. Past it, Egg White Protein Powder is stronger. Inside it, weaker.
Market
The Egg White Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Egg White Protein Powder 879K times last year and spent an estimated $2.2M. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 879K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $2.2Ma year
- Peak month
- February1.6× the quietest month
- Top search term
- egg white protein powder287K searches a year
02 · Price
A sale here is worth $38.31.
Listings sell for $38.31 on average, from $11.02 to $90.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $38.31 that is $77K to $96K a year per listing.
- Average price
- $38.31inside the $15 to $100 sweet spot
- Price range
- $11.02–$90.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $77K–$96K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #207 within Protein. It carries 1,380 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #207in Protein
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,380per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Egg White Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
48
Top-5 brand share
50%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
41%
- Brand 112%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Egg White Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Egg White Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egg white protein powder287K/yr
- egg white powder261K/yr
- egg protein powder87K/yr
- egg white protein37K/yr
- powdered egg whites38K/yr
- egg protein24K/yr
- egg white powder for baking11K/yr
- egg white protein powder unflavored15K/yr
- naked egg11K/yr
- egg whites powder11K/yr
Reviews and returns
What reviews say buyers love and hate about Egg White Protein Powder
We read the reviews and the return reasons for every product selling here.
“But it tastes absolutely horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egg White Protein Powder questions
Answered from the same tracked data.









