Is egg white protein powder profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (71/100).

How competitive is the egg white protein powder niche?

19 brands and 48 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in egg white protein powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for egg white protein powder peak?

Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the egg white protein powder niche?

Listings span $11.02–$90.92; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,380 reviews — the moat a new listing must climb.

egg white protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 879K searches

Avg price

Incredible$38.31

avg listing price — sweet spot $15–$100

Price range

Great$11.02–$90.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,380.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, egg white protein powder is a $2.2M/yr Amazon United States market (879K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 71/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $2.3M–$3.1M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 6.7%
Avg BSR: #207
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 77 months
Avg seller age: 144 days

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

50%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

41%

NOW Foods12%
Talcufon11%
It's Just!10%
BulkSupplements9%
NAKED8%
Judee's Gluten Free8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Talcufon Egg White Protein Powder 8 Oz Pasteurized No Additives High Protein Gluten-Free Ideal for Baking and Cooking Unflavored 227G

Talcufon$13.624.6★678 rev

Its Just! - Egg White Protein Powder Made in USA from Cage-Free Eggs Dried Egg Whites (Unflavored 8oz)

It's Just!$27.204.4★7,147 rev

Naked 3LB Non-GMO Egg White Protein Supplement Powder Unflavored No Additives Paleo Dairy Free Gluten Free Soy Free 25g Protein 44 Servings 3 pounds

NAKED$79.744.2★886 rev

BulkSupplements.com Egg White Protein Powder - Egg White Powder Lactose Free Protein - Unflavored & Dairy Free 30g per Serving 500g (1.1 lbs) (Pack of 1)

BulkSupplements$31.874.3★2,067 rev

JAYUSS Egg White Protein Powder Unflavored Dried Egg White Powder Pasteurized No Additives Gluten-Free Soy-Free Use in Baking Make Whipped Egg Whites 8 Oz (227g)

Jayuss$12.074.6★283 rev

Newest

by launch date

ZORVITA Freeze-dried Egg White Powder Unflavored Dried Egg White Powder No Additives or Fillers Gluten-Free Non-GMO 8 Oz(227g)

Zorvita$11.6082 rev

9mo ago

Anea Isolate Protein Powder Egg White Protein Powder 30g Protein per Serving Egg White Isolate Gluten Free Soy Free No Artificial Sweeteners Informed Choice Screened Unflavored 20 Servings

Anea Nutrition$51.2628 rev

10mo ago

Nutricost Pantry Organic Egg White Protein Powder (1 LB) - GMO-Free Gluten-Free

Nutricost$59.5250 rev

1y ago

Nutricost Organic Egg White Protein Powder 8oz (Unflavored) - 15 Grams Protein Per Serving GMO-Free Gluten Free

Nutricost$34.2996 rev

1y ago

JAYUSS Egg White Protein Powder Unflavored Dried Egg White Powder Pasteurized No Additives Gluten-Free Soy-Free Use in Baking Make Whipped Egg Whites 8 Oz (227g)

Jayuss$12.07283 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content21%

“Excellent source of protein”

Taste-Overall12%

“Great Taste”

Quality-Overall9%

“High quality”

Baking9%

“Makes great bread”

Solubility5%

“and mixes well”

Blend/Ratio4%

“It blends smoothly with just about anything”

Flavor4%

“they have a variety of flavors”

Value For Money3%

“Great value”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“easy to use”

What buyers complain about

Taste-Overall18%

“But it tastes absolutely horrible”

Value For Money10%

“Pretty expensive”

Nutritional Content5%

“It doesnt work for Keto or Carnivore”

Solubility5%

“Does not dissolve”

Flavor4%

“Only thing I can suggest is having more flavor options”

Ingredients-Overall4%

“Dirty Ingredients”

Smell3%

“Sulfur smelling gas and bloating”

Advertised Vs Actual Product3%

“deceptive, or at the very least an error in how the product is described”

Salt Content3%

“It kinda seems too salty”

Quality-Overall2%

“Junk”

Common questions

Is egg white protein powder profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (71/100).
How competitive is the egg white protein powder niche?: 19 brands and 48 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in egg white protein powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for egg white protein powder peak?: Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the egg white protein powder niche?: Listings span $11.02–$90.92; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,380 reviews — the moat a new listing must climb.

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egg white protein powder

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Common questions

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