eea
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.72avg listing price — sweet spot $15–$100
Price range
Incredible$17.82–$50.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good634.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$356K$356K/yr · 123K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eea is a $356K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
eea market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $337K–$422K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.1%
- Avg brand age
- 75 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
5%
- Transparent Labs27%
- NAKED22%
- RAW21%
- NutraBio16%
- Nutricost5%
- Nutrex Research3%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 21 weeks — -2.2% search growth over the last 90 days.Top eea search terms
- naked eaa12K/yr
- transparent labs bcaa12K/yr
- naked eaas11K/yr
- transparent labs bcaa glutamine12K/yr
- raw eaa13K/yr
- transparent labs eaa7K/yr
- nutrabio eaa7K/yr
- nutrabio alpha eaa5K/yr
- raw eaa plus6K/yr
- eaa hydration4K/yr
Top eea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Strawberry Lemonade
Transparent Labs$39.584.3★219 rev
NAKED EAAs Amino Acids Powder - 50 Servings - Vegan Unflavored Essential Amino Acids 500 Grams - Instantized All Natural EAAs Powder Supplement
NAKED$39.804.1★635 rev
RAW EAA Plus Amino Acids Powder Watermelon Grape (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.514.5★87 rev
NutraBio Alpha EAA - All-Day Amino Acids for Muscle Growth and Hydration - Essential Amino Acids with Nootropics & Adaptogens- Full Spectrum EAA BCAA Powder - 30 Servings - Strawberry Lemon
NutraBio$42.114.3★460 rev
Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Tropical Punch
Transparent Labs$39.633.9★124 rev
Newest
by launch date
RAW EAA Plus Amino Acids Powder Sour Gummy (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.0187 rev
RAW EAA Plus Amino Acids Powder Watermelon Grape (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.5187 rev
RAW EAA Plus Amino Acids Powder Island Slushie (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.1987 rev
Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Strawberry Lemonade
Transparent Labs$39.58219 rev
Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Tropical Punch
Transparent Labs$39.63124 rev
Trending
90-day click momentumRAW EAA Plus Amino Acids Powder Island Slushie (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.194.5★
RAW EAA Plus Amino Acids Powder Sour Gummy (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$33.014.5★
RAW EAA Amino Acids Powder Strawberry Lemonade (25 Servings) - Pre Workout Amino Energy Powder for Strength Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women
RAW$29.094.3★
NutraBio Alpha EAA - All-Day Amino Acids for Muscle Growth and Hydration - Essential Amino Acids with Nootropics & Adaptogens- Full Spectrum EAA BCAA Powder - 30 Servings - Strawberry Lemon
NutraBio$42.114.3★
Nutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids
Nutricost$19.684.6★
What buyers say about eea
What buyers praise and complain about, mined from review topics.What buyers love
“have been happy with the flavor”
“Strong flavor”
“Great quality product with clean ingredients”
“Nice protein substitute”
“mixes well with water”
“Good Ingredients”
“Very helpful for muscle recovery after intense workout”
“an affordable price”
“This is subtly sweet”
“lots of energy”
What buyers complain about
“Has a chemical taste”
“the flavor is disgusting”
“has a funny smell to it too”
“It's not just sweet—it has a chemical”
“Terribly bitter”
“it absolutely will NOT dissolve”
“Waste of money”
“The artificial sweetener taste is incredibly aggressive”
“Not juice, milk, protein shakes, nothing”
“Mixed with water = bad taste”
Top return reasons
Common questions
- Is eea profitable to sell on Amazon United States?
- The niche generates $356K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the eea niche?
- 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in eea?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- What does it cost to enter the eea niche?
- Listings span $17.82–$50.27; the average listing price is $33.72 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.