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Edibles

Pass

Edibles scores 65 out of 100, a Pass. Shoppers spend an estimated $81K a year here, search demand grew +91.7% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$81K/yr128K searches / yr
90-day growth
+91.7%search demand this quarter
Competition
50%top-5 click share · 16 brands · 647 sellers

Flapen Score

Edibles against its category

The dotted line is the Health & Household average. Past it, Edibles is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edibles market on Amazon at a glance

Shoppers on Amazon United States searched for Edibles 128K times last year and spent an estimated $81K. The top 5 brands take 57% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+91.7%
Conversion, latest week
2.6%
Market size, estimated
$81Ka year
Peak month
January1.4× the quietest month
Top search term
batch gummies107K searches a year

02 · Price

A sale here is worth $24.66.

Listings sell for $24.66 on average, from $10.67 to $62.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.66 that is $0 to $2K a year per listing.

Average price
$24.66inside the $15 to $100 sweet spot
Price range
$10.67–$62.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #228 within Essential Fatty Acids. It carries 2,193 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
77%
Out of stock, average day
18.4%
Average rank
#228in Essential Fatty Acids
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,193per listing
Listings tracked
22

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Edibles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

647

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

37%

  • Brand 122%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Edibles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Edibles

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Edibles questions

Answered from the same tracked data.