edathamil toothpaste
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Incredible$23.69–$58.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$634K$634K/yr · 171K searches
Review moat
Bad4,190.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, edathamil toothpaste is a $634K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
edathamil toothpaste market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $628K–$786K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- LIVFRESH100%
Demand
Weekly Amazon search volume, last 46 weeks — +67.6% search growth over the last 90 days.Top edathamil toothpaste search terms
- livefresh toothpaste gel38K/yr
- liv fresh toothpaste gel52K/yr
- liv fresh26K/yr
- edathamil toothpaste15K/yr
- livefresh12K/yr
- activated edathamil toothpaste8K/yr
- liv fresh toothpaste9K/yr
- activated edathamil4K/yr
- liv toothpaste4K/yr
- liv fresh plaque removal toothpaste3K/yr
Top edathamil toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Peppermint
LIVFRESH$23.784.2★3,758 rev
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen
LIVFRESH$23.874.2★9,632 rev
LIVFRESH Gum Protect Toothpaste Gel Gingivitis Treatment Reduces Bleeding Swollen Gums 400% Better Cavity Protection Remineralizes Teeth Whitens Teeth Stannous Fluoride (1.75 Ounce (Pack of 1)
LIVFRESH$29.324.4★61 rev
LIVFRESH Mouthwash Clinically Proven 163% Better Tartar Control 114% Better Gum Health 72% Better Plaque Reduction 38% Better at Eliminating Bad Breath Peppermint Burst 16.9 fl oz
LIVFRESH$29.364.5★186 rev
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Mild Peppermint
LIVFRESH$23.694.2★1,876 rev
Newest
by launch dateLIVFRESH Gum Protect Toothpaste Gel Gingivitis Treatment Reduces Bleeding Swollen Gums 400% Better Cavity Protection Remineralizes Teeth Whitens Teeth Stannous Fluoride (1.75 Ounce (Pack of 1)
LIVFRESH$29.3261 rev
LIVFRESH Mouthwash Clinically Proven 163% Better Tartar Control 114% Better Gum Health 72% Better Plaque Reduction 38% Better at Eliminating Bad Breath Peppermint Burst 16.9 fl oz
LIVFRESH$29.36186 rev
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen 3 Pack
LIVFRESH$58.519,632 rev
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Peppermint
LIVFRESH$23.783,758 rev
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen
LIVFRESH$23.879,632 rev
Trending
90-day click momentumLIVFRESH Gum Protect Toothpaste Gel Gingivitis Treatment Reduces Bleeding Swollen Gums 400% Better Cavity Protection Remineralizes Teeth Whitens Teeth Stannous Fluoride (1.75 Ounce (Pack of 1)
LIVFRESH$29.324.4★
LIVFRESH Mouthwash Clinically Proven 163% Better Tartar Control 114% Better Gum Health 72% Better Plaque Reduction 38% Better at Eliminating Bad Breath Peppermint Burst 16.9 fl oz
LIVFRESH$29.364.5★
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen 3 Pack
LIVFRESH$58.514.2★
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Mild Peppermint
LIVFRESH$23.694.2★
LIVFRESH Toothpaste Gel Clinically Proven to Remove Plaque 250% Better Improves Gum Health 190% Better Prevents & Reduces Tartar Freshens Breath SLS Free Dental Gel Wintergreen
LIVFRESH$23.874.2★
What buyers say about edathamil toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps my teeth healthy and white”
“I sure hope it shows its worth in performance”
“It's clean”
“well worth the investment”
“Works as advertised”
“It is effective”
“It helps with my teeth”
“It does do a good job cleaning”
“fresher breath too”
“My teeth are smoother”
What buyers complain about
“Too expensive”
“it doesn't work as advertised”
“Not as advertised”
“The container is small but”
“I don't get that clean”
“Whites coffee stains”
“mines not bright blue”
“I understand that quality products cost more because they're more expensive to produce”
“I didnt like the texture of the product”
“Little sensitive teeth protection”
Top return reasons
Common questions
- Is edathamil toothpaste profitable to sell on Amazon United States?
- The niche generates $634K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the edathamil toothpaste niche?
- 1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in edathamil toothpaste?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- What does it cost to enter the edathamil toothpaste niche?
- Listings span $23.69–$58.51; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 4,191 reviews — the moat a new listing must climb.