Skip to content

Eczema Soap

Fail

Demand is soft, at -14.6% this quarter, so Eczema Soap is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$148K/yr179K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
55%top-5 click share · 22 brands · 111 sellers

Flapen Score

Eczema Soap against its category

The dotted line is the Health & Household average. Past it, Eczema Soap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eczema Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Eczema Soap 179K times last year and spent an estimated $148K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
6.9%
Market size, estimated
$148Ka year
Peak month
April2.4× the quietest month
Top search term
eczema soap86K searches a year

02 · Price

A sale here is worth $12.05.

Listings sell for $12.05 on average, from $5.96 to $24.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.05 that is $3K to $6K a year per listing.

Average price
$12.05under the $15 to $100 sweet spot
Price range
$5.96–$24.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #290 within Eczema, Psoriasis & Rosacea Care. It carries 6,775 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#290in Eczema, Psoriasis & Rosacea Care
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,775per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Eczema Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

111

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

55%

Top 20: 91%

Open market

28%

  • Brand 122%
  • Brand 219%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 63%

Demand

Eczema Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.4×

Search terms

Top Eczema Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eczema soap86K/yr
  • soap for eczema30K/yr
  • eczema soap bar13K/yr
  • eczema bar soap13K/yr
  • eczema soap for adults10K/yr
  • bar soap for eczema5K/yr
  • soap for eczema for adults5K/yr
  • best soap for eczema4K/yr
  • eczema body soap3K/yr
  • body soap for eczema3K/yr

Reviews and returns

What reviews say buyers love and hate about Eczema Soap

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Not fragrance free”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eczema Soap questions

Answered from the same tracked data.