Eczema Soap
FailDemand is soft, at -14.6% this quarter, so Eczema Soap is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $148K/yr179K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 55%top-5 click share · 22 brands · 111 sellers
Flapen Score
Eczema Soap against its category
The dotted line is the Health & Household average. Past it, Eczema Soap is stronger. Inside it, weaker.
Market
The Eczema Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Eczema Soap 179K times last year and spent an estimated $148K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $148Ka year
- Peak month
- April2.4× the quietest month
- Top search term
- eczema soap86K searches a year
02 · Price
A sale here is worth $12.05.
Listings sell for $12.05 on average, from $5.96 to $24.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.05 that is $3K to $6K a year per listing.
- Average price
- $12.05under the $15 to $100 sweet spot
- Price range
- $5.96–$24.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #290 within Eczema, Psoriasis & Rosacea Care. It carries 6,775 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #290in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 6,775per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Eczema Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ECZEMA HONEY Gentle Oatmeal and Lavender Soap - Natural Eczema Body Wash - Daily Gentle Soap for Dry Itchy Sensitive & Irritable Skin (3.3 Oz)
- Price
- $8.91
- Rating
- 4.5/5
- Reviews
- 1,990
- Age
- 4y ago

Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 1y ago

Marie Originals Eczema Face Soap Body Wash Bar All Natural Psoriasis Dermatitis Treatment for Dry Itchy Flaky Skin Relief Gentle Detoxifying Healing Anti-Itch Cleansing Skincare (Pack of 2)
- Price
- $12.39
- Rating
- 4.3/5
- Reviews
- 1,734
- Age
- 6y ago

Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
- Price
- $14.17
- Rating
- 4.6/5
- Reviews
- 4,720
- Age
- 6y ago

Cetaphil Gentle Cleansing Bar Bar Nourishing Cleansing Bar for Dry Sensitive Skin Non-Comedogenic Non-Irritating for Sensitive Skin 4.5 Ounce 3 Count
- Price
- $10.19
- Rating
- 4.8/5
- Reviews
- 15,513
- Age
- 12y ago
Trending
estimated 90-day click momentum
Cetaphil Gentle Cleansing Face and Body Bar 4.5 oz Bar (Pack of 6) Nourishing Cleanser Bar For Dry Sensitive Skin Non-Comedogenic (Packaging May Vary)
- Price
- $17.12
- Rating
- 4.8/5
- Reviews
- 15,513
- Age
- 5y ago

Jericho Dead Sea Sulfur Soap with Olive Oil Helps with Acne Psoriasis Eczema & Blackheads For Oily to Normal Skin Vegan Face & Body Bar for Men & Women 4.4 Oz / 125 g (Pack of 3)
- Price
- $10.08
- Rating
- 4.6/5
- Reviews
- 981
- Age
- 2y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $18.66
- Rating
- 4.7/5
- Reviews
- 7,438
- Age
- 5y ago

Marie Originals Eczema Face Soap Body Wash Bar All Natural Psoriasis Dermatitis Treatment for Dry Itchy Flaky Skin Relief Gentle Detoxifying Healing Anti-Itch Cleansing Skincare (Pack of 2)
- Price
- $12.39
- Rating
- 4.3/5
- Reviews
- 1,734
- Age
- 6y ago

Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 1y ago
Newest
by launch date
Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $6.18
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $9.62
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 1y ago

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack
- Price
- $21.00
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 1y ago

Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $7.09
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago

iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary
- Price
- $14.69
- Rating
- 4.3/5
- Reviews
- 4,061
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
111
Est. top-5 brand share
69%
Top 20: 98%
Est. top-5 click share
55%
Top 20: 91%
Open market
28%
- ECZEMA HONEY22%
- Erbaid19%
- Marie Originals14%
- Eucerin8%
- Cetaphil6%
- Natrulo3%
Demand
Eczema Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.4×
Search terms
Top Eczema Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eczema soap86K/yr
- soap for eczema30K/yr
- eczema soap bar13K/yr
- eczema bar soap13K/yr
- eczema soap for adults10K/yr
- bar soap for eczema5K/yr
- soap for eczema for adults5K/yr
- best soap for eczema4K/yr
- eczema body soap3K/yr
- body soap for eczema3K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Soap
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









