Eczema Eyelid Cream
FailThe top 5 brands take 96% of clicks, so Eczema Eyelid Cream is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $268K/yr153K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 20 sellers
Flapen Score
Eczema Eyelid Cream against its category
The dotted line is the Health & Household average. Past it, Eczema Eyelid Cream is stronger. Inside it, weaker.
Market
The Eczema Eyelid Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Eczema Eyelid Cream 153K times last year and spent an estimated $268K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $268Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- eczema eye cream for eyelids28K searches a year
02 · Price
A sale here is worth $17.01.
Listings sell for $17.01 on average, from $11.20 to $28.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $17.01 that is $13K to $17K a year per listing.
- Average price
- $17.01inside the $15 to $100 sweet spot
- Price range
- $11.20–$28.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Eczema, Psoriasis & Rosacea Care. It carries 2,149 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,149per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Eczema Eyelid Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
20
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 145%
- Brand 219%
- Brand 315%
- Brand 412%
- Brand 54%
- Brand 64%
Demand
Eczema Eyelid Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.5×
Search terms
Top Eczema Eyelid Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eczema eye cream for eyelids28K/yr
- eczema eye cream20K/yr
- eyelid eczema cream15K/yr
- eye eczema cream14K/yr
- flexitol face & eyelid eczema cream9K/yr
- eyelid eczema10K/yr
- eye cream for eczema on eyelids5K/yr
- best eczema cream for eyelids16K/yr
- eczema eyelid cream5K/yr
- eye eczema5K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Eyelid Cream
We read the reviews and the return reasons for every product selling here.
“Itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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FAQ
Common Eczema Eyelid Cream questions
Answered from the same tracked data.