Eczema Cream
MaybeShoppers spend an estimated $5.9M a year here. But demand is soft, at -15.0% this quarter, so Eczema Cream is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $5.9M/yr3.6M searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 96 sellers
Flapen Score
Eczema Cream against its category
The dotted line is the Health & Household average. Past it, Eczema Cream is stronger. Inside it, weaker.
Market
The Eczema Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Eczema Cream 3.6M times last year and spent an estimated $5.9M. The top 5 brands take 83% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $5.9Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- eczema cream1.1M searches a year
02 · Price
A sale here is worth $15.26.
Listings sell for $15.26 on average, from $4.93 to $34.78. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $15.26 that is $191K to $229K a year per listing.
- Average price
- $15.26inside the $15 to $100 sweet spot
- Price range
- $4.93–$34.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $191K–$229K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Eczema, Psoriasis & Rosacea Care. It carries 9,874 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,874per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Eczema Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
96
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
12%
- Brand 142%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 65%
- Open — no brand owns it (6 brands, 12%)
Demand
Eczema Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eczema Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eczema cream1.1M/yr
- eucerin eczema relief cream470K/yr
- eczema331K/yr
- eczema treatment348K/yr
- eczema lotion302K/yr
- eczema relief cream119K/yr
- eczema cream for adults148K/yr
- cetaphil eczema73K/yr
- exzema. cream for adults57K/yr
- gold bond eczema relief lotion65K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Cream
We read the reviews and the return reasons for every product selling here.
“irritation on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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FAQ
Common Eczema Cream questions
Answered from the same tracked data.