Ecover Dish Soap

Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

962K

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

12.0%

Market size, estimated

$1.8Ma year

Peak month

January4.4× the quietest month

Top search term

seventh generation dish soap441K searches a year

Listings sell for $15.75 on average, from $3.52 to $37.02. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $15.75 that is $79K to $95K a year per listing.

Average price

$15.75inside the $15 to $100 sweet spot

Price range

$3.52–$37.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$79K–$95K

Returns

0.3%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Dishwashing. It carries 9,771 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#214in Dishwashing

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

9,771per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months