ecover dish soap
Launch itA $1.8M/yr market growing +15.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.8M$1.8M/yr · 962K searches
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$3.52–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,770.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ecover dish soap is a $1.8M/yr Amazon United States market (962K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–May–Aug–Sep–Oct–Dec. Verdict: Launch it — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ecover dish soap market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- $2.0M–$2.4M
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
770
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 92%
Open market
1%
- Seventh Generation69%
- ECOS17%
- Earth Friendly Products5%
- ONE96NINE3%
- Palmolive2%
- Molly's Suds2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +15.6% search growth over the last 90 days.Peak months: Jan, May, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.4×
Top ecover dish soap search terms
- seventh generation dish soap441K/yr
- ecos dish soap241K/yr
- 7th generation dish soap74K/yr
- dish soap seventh generation35K/yr
- eco dish soap22K/yr
- seventh generation dish soap refill22K/yr
- seventh generation free & clear dish soap13K/yr
- seventh generation dish detergent16K/yr
- ecover dish soap23K/yr
- seven generations dish soap10K/yr
Top ecover dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz
Seventh Generation$17.874.7★20,268 rev
Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin
Seventh Generation$19.084.7★3,354 rev
ECOS Earth Friendly Products Dishmate Detergent and Free & Clear 25 Fl Oz
ECOS$3.814.6★867 rev
Seventh Generation Dish Liquid Soap Free & Clear liquid soap Dishwashing Soap Dish Soap for sensitive skin 19 oz
Seventh Generation$3.524.7★20,268 rev
Seventh Generation Hand Dish Wash Refill Lemongrass & Clementine 3pk 50z
Seventh Generation$20.524.7★3,354 rev
Newest
by launch date
ECOS Plant Based Dish Soap Variety Pack - Natural Dishwashing Liquid Cuts Grease - Hypoallergenic for Sensitive Skin - Free & Clear Lavender Grapefruit Pear - 25 Oz (4 Pack)
ECOS$33.1013 rev
Seventh Generation Dish Liquid Soap Clementine Zest Lemongrass Refill Dishwashing Soap Biodegradable liquid soap 50 Fl oz
Seventh Generation$7.7632 rev
ONE96NINE Unscented Dish Soap Liquid Hypoallergenic Cleaning Pack with 1 Natural Sisal Dish Scrub Brush & 2 Unscented Clear Liquid Dishwashing Soap With Biodegradable Formula (3 Items)
ONE96NINE$30.8442 rev
ECOS Foaming Dish Soap Powerful Spray-On Formula Saves Water Wipe & Rinse Dish Cleaner - Hypoallergenic - Free & Clear 17 Fl Oz (Pack of 4)
ECOS$21.93187 rev
Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack
Molly's Suds$21.942,030 rev
Trending
90-day click momentumECOS Plant Based Dish Soap Variety Pack - Natural Dishwashing Liquid Cuts Grease - Hypoallergenic for Sensitive Skin - Free & Clear Lavender Grapefruit Pear - 25 Oz (4 Pack)
ECOS$33.104.9★
ECOS Foaming Dish Soap Powerful Spray-On Formula Saves Water Wipe & Rinse Dish Cleaner - Hypoallergenic - Free & Clear 17 Fl Oz (Pack of 4)
ECOS$21.934.3★
Seventh Generation Dish Liquid Soap Clementine Zest Lemongrass Refill Dishwashing Soap Biodegradable liquid soap 50 Fl oz
Seventh Generation$7.764.7★
MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz
Mrs. MEYER'S$4.624.8★
ECOS Hypoallergenic Dish Soap Natural Lavender 25 Fl Oz (Pack of 2)
Earth Friendly Products$18.304.4★
What buyers say about ecover dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“cleans well too”
“the price is very reasonable for the quality”
“Good value for the money”
“Cleans well”
“cuts through grease easily”
“The perfect solution to cleaning inside your vehicle windows using a dilute solution for a streak free job”
“Clean ingredients”
“works as expected”
“Love knowing I am not using chemicals”
What buyers complain about
“Fishy smell”
“leaks”
“Poor cleaning”
“Leaves Residue”
“more watery than I am accustomed to”
“Tough on grease”
“Doubled the price”
“inflamed the skin”
“Bad quality”
“The pod does not dissolve”
Top return reasons
Common questions
- Is ecover dish soap profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Launch it (58/100).
- How competitive is the ecover dish soap niche?
- 7 brands and 770 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ecover dish soap?
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for ecover dish soap peak?
- Demand peaks in Jan–May–Aug–Sep–Oct–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the ecover dish soap niche?
- Listings span $3.52–$37.02; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 9,771 reviews — the moat a new listing must climb.