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Ecosense Cleaning Products

Fail

The top 5 brands take 99% of clicks, so Ecosense Cleaning Products is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$355K/yr365K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
56%top-5 click share · 6 brands · 90 sellers

Flapen Score

Ecosense Cleaning Products against its category

The dotted line is the Health & Household average. Past it, Ecosense Cleaning Products is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecosense Cleaning Products market on Amazon at a glance

Shoppers on Amazon United States searched for Ecosense Cleaning Products 365K times last year and spent an estimated $355K. The top 5 brands take 99% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
3.4%
Market size, estimated
$355Ka year
Peak month
April2.0× the quietest month
Top search term
melaleuca147K searches a year

02 · Price

A sale here is worth $28.29.

Listings sell for $28.29 on average, from $7.76 to $65.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $28.29 that is $7K to $14K a year per listing.

Average price
$28.29inside the $15 to $100 sweet spot
Price range
$7.76–$65.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #931 within All-Purpose Cleaners. It carries 1,556 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#931in All-Purpose Cleaners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,556per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Ecosense Cleaning Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

90

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

0%

  • Brand 181%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Ecosense Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Ecosense Cleaning Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melaleuca147K/yr
  • melaleuca products104K/yr
  • ecosense cleaning products24K/yr
  • ecosense19K/yr
  • melaleuca cleaning products34K/yr
  • melagel11K/yr
  • melaluca8K/yr
  • ecosense cleaning5K/yr
  • melagel topical gel5K/yr
  • melaleuca products store4K/yr

Reviews and returns

What reviews say buyers love and hate about Ecosense Cleaning Products

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Value For Money”
0.4%of orders come back
“Overpriced”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ecosense Cleaning Products questions

Answered from the same tracked data.