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Ecolab Floor Cleaner

Fail

The top 5 brands take 100% of clicks, so Ecolab Floor Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$146K/yr218K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
82%top-5 click share · 3 brands · 57 sellers

Flapen Score

Ecolab Floor Cleaner against its category

The dotted line is the Health & Household average. Past it, Ecolab Floor Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecolab Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Ecolab Floor Cleaner 218K times last year and spent an estimated $146K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.4%
Market size, estimated
$146Ka year
Top search term
ecolab70K searches a year

02 · Price

A sale here is worth $46.41.

Listings sell for $46.41 on average, from $13.25 to $176.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $46.41 that is $12K to $23K a year per listing.

Average price
$46.41inside the $15 to $100 sweet spot
Price range
$13.25–$176.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #481 within All-Purpose Cleaners. It carries 3,535 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#481in All-Purpose Cleaners
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,535per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ecolab Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 32%

Demand

Ecolab Floor Cleaner search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Ecolab Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecolab70K/yr
  • ecolab cleaning products78K/yr
  • ecolab floor cleaner21K/yr
  • ecolab products15K/yr
  • ecolab no rinse neutral floor cleaner4K/yr
  • eco lab5K/yr
  • eco lab cleaning products7K/yr
  • ecolab foaming shower tub and tile cleaner4K/yr
  • ecolab cleaner5K/yr
  • ecolab neutral floor cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Ecolab Floor Cleaner

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Smell”
0.3%of orders come back
“Dull scent”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ecolab Floor Cleaner questions

Answered from the same tracked data.