Eco Friendly Paper Towels
MaybeAn estimated 0.1% of orders come back. But the average product has 7,950 reviews to catch up to, so Eco Friendly Paper Towels is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $139K/yr57K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 654 sellers
Flapen Score
Eco Friendly Paper Towels against its category
The dotted line is the Health & Household average. Past it, Eco Friendly Paper Towels is stronger. Inside it, weaker.
Market
The Eco Friendly Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Eco Friendly Paper Towels 57K times last year and spent an estimated $139K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $139Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- organic paper towels20K searches a year
02 · Price
A sale here is worth $24.85.
Listings sell for $24.85 on average, from $1.75 to $65.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.85 that is $2K to $6K a year per listing.
- Average price
- $24.85inside the $15 to $100 sweet spot
- Price range
- $1.75–$65.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #228 within Paper Towels. It carries 7,950 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 0.9%
- Average rank
- #228in Paper Towels
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 7,950per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Eco Friendly Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
654
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
11%
- Brand 130%
- Brand 217%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 68%
- Open — no brand owns it (9 brands, 11%)
Demand
Eco Friendly Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Eco Friendly Paper Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic paper towels20K/yr
- eco friendly paper towels10K/yr
- eco paper towels6K/yr
- paper towels eco friendly5K/yr
- compostable paper towels5K/yr
- biodegradable paper towels5K/yr
- sustainable paper towels4K/yr
- tree free paper towels2K/yr
Reviews and returns
What reviews say buyers love and hate about Eco Friendly Paper Towels
We read the reviews and the return reasons for every product selling here.
“Not thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eco Friendly Paper Towels questions
Answered from the same tracked data.









