Eco Friendly Paper Towels
MaybeAn estimated 0.1% of orders come back. But the average product has 7,950 reviews to catch up to, so Eco Friendly Paper Towels is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $139K/yr57K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 654 sellers
Flapen Score
Eco Friendly Paper Towels against its category
The dotted line is the Health & Household average. Past it, Eco Friendly Paper Towels is stronger. Inside it, weaker.
Market
The Eco Friendly Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Eco Friendly Paper Towels 57K times last year and spent an estimated $139K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $139Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- organic paper towels20K searches a year
02 · Price
A sale here is worth $24.85.
Listings sell for $24.85 on average, from $1.75 to $65.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.85 that is $2K to $6K a year per listing.
- Average price
- $24.85inside the $15 to $100 sweet spot
- Price range
- $1.75–$65.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #228 within Paper Towels. It carries 7,950 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 0.9%
- Average rank
- #228in Paper Towels
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 7,950per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Eco Friendly Paper Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Aware Bamboo Paper Towels 12 Rolls 2 ply FSC Certified 150 Sheets 1800 Count Pack of 12 Plastic-Free White
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Amazon Aware Bamboo Paper Towels 6 Rolls 2 ply FSC Certified 150 Sheets 900 Count Plastic-Free Multicolor
- Price
- $21.08
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Betterway Bamboo Natural Brown Paper Towels - 8 Rolls 2 Ply 110 sheets - Plastic Free PFAS Free Disposable Kitchen Paper Towels - Select Size Tree Free Compostable Strong & Absorbent
- Price
- $29.82
- Rating
- 4.4/5
- Reviews
- 1,243
- Age
- 3y ago

ECOlipak Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free Nature
- Price
- $26.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago

365 by Whole Foods Market 100% Recycled Jumbo Paper Towels Ultra-Strong 135 Sheets per Roll 3 Count
- Price
- $4.47
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 3y ago
Trending
estimated 90-day click momentum
Seventh Generation Paper Towels 100% Recycled Paper 2-ply 2 Rolls (Packaging May Vary)
- Price
- $7.66
- Rating
- 4.4/5
- Reviews
- 4,873
- Age
- 16y ago

Seventh Generation Nat Paper Towels 120 Cnt 120-Count
- Price
- $4.48
- Rating
- 4.4/5
- Reviews
- 3,271
- Age
- 19y ago

Amazon Aware Bamboo Paper Towels 12 Rolls 2 ply FSC Certified 150 Sheets 1800 Count Pack of 12 Plastic-Free White
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Seventh Generation 100% Recycled Paper Kitchen Towel Rolls 2-Ply 11 x 5.4 156 Sheets/Roll 8 Rolls/Pack
- Price
- $28.92
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6y ago

ECOlipak Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free Nature
- Price
- $26.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago
Newest
by launch date
ECOlipak Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free Nature
- Price
- $26.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago

ECOlipak Bamboo Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free White
- Price
- $24.28
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago

Reli. Bamboo Paper Towels (4 Pack Jumbo) | Paper Towels Rolls 2 Ply | 125 Sheets/Roll Full Size Sheets | Unbleached Organic Rolls for Kitchen Bathroom | 100% Bamboo
- Price
- $19.42
- Rating
- 3.6/5
- Reviews
- 101
- Age
- 2y ago

Amazon Aware Bamboo Paper Towels 12 Rolls 2 ply FSC Certified 150 Sheets 1800 Count Pack of 12 Plastic-Free White
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Amazon Aware Bamboo Paper Towels 6 Rolls 2 ply FSC Certified 150 Sheets 900 Count Plastic-Free Multicolor
- Price
- $21.08
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
654
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
11%
- Amazon Aware30%
- Seventh Generation17%
- Betterway13%
- ECOLipak12%
- 365 by Whole Foods Market9%
- Caboo8%
- Open — no brand owns it (9 brands, 11%)
Demand
Eco Friendly Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Eco Friendly Paper Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic paper towels20K/yr
- eco friendly paper towels10K/yr
- eco paper towels6K/yr
- paper towels eco friendly5K/yr
- compostable paper towels5K/yr
- biodegradable paper towels5K/yr
- sustainable paper towels4K/yr
- tree free paper towels2K/yr
Reviews and returns
What reviews say buyers love and hate about Eco Friendly Paper Towels
We read the reviews and the return reasons for every product selling here.
“Not thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eco Friendly Paper Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









