Is eclipse profitable to sell on Amazon United States?

The niche generates $8K/yr across 15 tracked products. 90-day search growth is +70.0%. Flapen's verdict: Skip it (48/100).

How competitive is the eclipse niche?

6 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in eclipse?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.9%.

When does demand for eclipse peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the eclipse niche?

Listings span $7.52–$90.80; the average listing price is $40.27 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.

eclipse

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.27

avg listing price — sweet spot $15–$100

Price range

Great$7.52–$90.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.0%

90-day search growth — must beat 0% to launch

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,286.67

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$8K

$8K/yr · 4K searches

According to Flapen's Amazon United States niche tracking, eclipse is a $8K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eclipse market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $4K–$10K; units × avg price
Conversion rate: 5.6%
Avg BSR: #894
Page quality: 0%
Prime: 93%
Sponsored: 40%
Out of stock: 11.5%
Avg brand age: 51 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Solluna37%
Celestron32%
Lunt Solar Systems19%
Soluna Swim7%
Rainbow Symphony3%
Soluna2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top eclipse search terms

soluna2K/yr +56.9%9.0% conv.
celestron eclipsmart631/yr +15.0%2.9% conv.
celestron solar eclipse glasses294/yr +203.2%2.1% conv.
celestron eclipse glasses258/yr +191.9%1.8% conv.
eclipsmart281/yr -29.9%2.9% conv.
celestron eclipsmart solar eclipse glasses84/yr +366.7%1.8% conv.
celestron eclipsmart 2x power viewers45/yr +640.0%0.0% conv.
celestron eclipse79/yr +177.8%0.0% conv.
eclipse glasses celestron45/yr +144.4%0.0% conv.
eclipsmart solar eclipse glasses28/yr +375.0%0.0% conv.

All search terms

Top eclipse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Detoxy by Solluna Oxygenated Magnesium Oxide Colon Cleanse with Asc2P Natural Non-Laxative Detox for Bloating & Digestive Health Kimberly Snyder (90CT) Vegan & Non-GMO

Solluna$31.534.6★396 rev

Lunt Solar Systems ISO & CE Certified Solar Eclipse Glasses AAS Approved Total Eclipse Viewing Glasses for the 2026 Solar Eclipse in Spain and EU (Germany France Italy & More)

Lunt Solar Systems$33.884.6★22,434 rev

Celestron EclipSmart Safe Solar Eclipse Telescope and Camera Filter Meets ISO 12312-2:2015(E) Standards Works with Your Telescope Spotting Scope or DSLR Camera Observe + Photograph Eclipses

Celestron$16.124.3★451 rev

Celestron EclipSmart 12x50 Porro Solar Binocular with 5 Degree Angle of View

Celestron$62.214.2★574 rev

SBO Probiotics by Solluna Soil Based Organisms Prebiotics & Postbiotics with Humic Acid Shilajit Chaga & Turkey Tail Mushroom Gut Health & Digestion Kimberly Snyder (60CT) Vegan & Non-GMO

Solluna$47.474.6★208 rev

Newest

by launch date

Soluna Swim Sun Goddess - Womens Buckle One Piece Swimsuit Tummy Control Adjustable Tie Back Bathing Suits for Women Black 8

Soluna Swim$67.282 rev

1y ago

Soluna Swim Lake Side - Womens Braided Maillot One Piece Swimsuit Bathing Suits for Women Black Medium

Soluna Swim$90.804 rev

2y ago

Celestron EclipSmart Safe Solar Eclipse Telescope and Camera Filter Meets ISO 12312-2:2015(E) Standards Works with Your Telescope Spotting Scope or DSLR Camera Observe + Photograph Eclipses

Celestron$16.12451 rev

2y ago

Celestron EclipSmart Safe Solar Eclipse Telescope Filter Meets ISO 12312-2:2015(E) Standards Works with Existing 70mm AZ & EQ Telescopes Observe Solar Eclipses and Sunspots Safe Snug Fit

Celestron$21.9752 rev

3y ago

Celestron EclipSmart 12x50 Porro Solar Binocular with 5 Degree Angle of View

Celestron$62.21574 rev

3y ago

What buyers say about eclipse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Otherwise no complaints”

Value For Money13%

“Well worth the price to protect eyes”

Size-Overall11%

“but they were definitely fit for purpose”

Durability10%

“I am willing to forgo durability for ease of use”

Instructions/User Manual/Troubleshooting7%

“Used according to directions”

Natural Ingredients7%

“Works naturally”

Regulates Digestion7%

“It simply supports healthy, consistent digestion in a way that feels natural and gentle”

Advertised Vs Actual Product5%

“Does what it's supposed to do”

Nutritional Content3%

“these probiotics have helped bring me back into balance naturally”

Energy Level3%

“I feel a positive difference when I take them consistently”

What buyers complain about

Quality-Overall21%

“Quality control is lacking”

Strength19%

“Flimsy Paper Frame”

Size-Overall14%

“didn't fit very well around my ears”

Natural Resource Wastage7%

“Wasted Money”

Comfort-Overall5%

“making them less comfortable”

Material Quality5%

“cheaply made”

Glare3%

“it just bugs me to see visually”

Color2%

“makes the sun very orange in prints”

Display Colors2%

“makes the sun very orange in prints”

Top return reasons

Size-Overall43%

Lenses8%

Compatibility-Overall8%

Functionality-Overall6%

Advertised Vs Actual Product5%

Value For Money4%

Product Condition4%

Defective Material/Parts3%

Chest Fit3%

Image/Picture Clarity3%

Common questions

Is eclipse profitable to sell on Amazon United States?: The niche generates $8K/yr across 15 tracked products. 90-day search growth is +70.0%. Flapen's verdict: Skip it (48/100).
How competitive is the eclipse niche?: 6 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in eclipse?: Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.9%.
When does demand for eclipse peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the eclipse niche?: Listings span $7.52–$90.80; the average listing price is $40.27 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.