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Echinacea Goldenseal Tincture

Fail

Demand is soft, at -37.0% this quarter, so Echinacea Goldenseal Tincture is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$64K/yr29K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
84%top-5 click share · 7 brands · 532 sellers

Flapen Score

Echinacea Goldenseal Tincture against its category

The dotted line is the Health & Household average. Past it, Echinacea Goldenseal Tincture is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echinacea Goldenseal Tincture market on Amazon at a glance

Shoppers on Amazon United States searched for Echinacea Goldenseal Tincture 29K times last year and spent an estimated $64K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
10.8%
Market size, estimated
$64Ka year
Top search term
rapid immune boost13K searches a year

02 · Price

A sale here is worth $20.29.

Listings sell for $20.29 on average, from $10.53 to $37.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.29 that is $5K to $10K a year per listing.

Average price
$20.29inside the $15 to $100 sweet spot
Price range
$10.53–$37.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #541 within Echinacea. It carries 846 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#541in Echinacea
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
846per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Echinacea Goldenseal Tincture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

532

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 175%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Echinacea Goldenseal Tincture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Echinacea Goldenseal Tincture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rapid immune boost13K/yr
  • echinacea goldenseal tincture5K/yr
  • echinacea goldenseal liquid5K/yr
  • rapid immune boost herb pharm5K/yr

Reviews and returns

What reviews say buyers love and hate about Echinacea Goldenseal Tincture

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cold Relief”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“That was actually the most foul tasting tincture Ive ever tried”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Echinacea Goldenseal Tincture questions

Answered from the same tracked data.