echinacea goldenseal
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.60–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,227.92avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$292K$292K/yr · 125K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, echinacea goldenseal is a $292K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
echinacea goldenseal market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $289K–$385K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.6%
- Avg brand age
- 97 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
588
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
33%
- Horbäach21%
- Piping Rock12%
- Nutrition Restore10%
- Nature's Bounty8%
- Gaia Herbs8%
- Nutricost8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×
Top echinacea goldenseal search terms
- echinacea goldenseal84K/yr
- echinacea goldenseal capsules19K/yr
- echinacea and goldenseal7K/yr
- goldenseal echinacea3K/yr
- golden seal echinacea capsules4K/yr
- goldenseal and echinacea4K/yr
- echinacea goldenseal organic3K/yr
Top echinacea goldenseal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horbach Echinacea Goldenseal Supplement | 300 Capsules
Horbäach$19.404.7★2,955 rev
Piping Rock Echinacea Goldenseal | 120 Capsules
Piping Rock$9.574.7★434 rev
Echinacea Goldenseal Capsules - 10 in 1 Immune Support Supplement - 1455mg - Vegan Echinacea Capsules Supplement Made With Organic Whole Foods - Herbal Immune System Support - 2 Month Supply
Nutrition Restore$24.324.7★808 rev
Nutricost Echinacea & Goldenseal Root 500mg 240 Capsules - Vegetarian Caps Non GMO Gluten Free
Nutricost$16.704.8★978 rev
Gaia Herbs Echinacea Goldenseal - Immune Support with Echinacea & Goldenseal Root - Traditionally Used to Help Maintain a Healthy Respiratory System* - 60 Vegan Liquid Phyto-Caps (30 Servings)
Gaia Herbs$30.654.6★379 rev
Newest
by launch date
Wild & Organic Echinacea Goldenseal Capsules - Immune & Lung Support - Goldenseal Echinacea Supplement - Hydrastis Canadensis & Purpurea Complex - Vegan No Fillers Non-GMO - 60 Count
Wild & Organic$19.8755 rev
Carlyle Echinacea Goldenseal Capsules | 110 Count
Carlyle$8.27168 rev
Piping Rock Echinacea Goldenseal | 120 Capsules
Piping Rock$9.57434 rev
BIO KRAUTER Echinacea Goldenseal for Immune & Respiratory Support - Pure Vegan Echinacea Drops with Goldenseal - Natural Respiratory Supplements 4 Fl.Oz 56-Day Supply - Alcohol & Sugar Free
BIO KRAUTER$22.08328 rev
Wild & Organic Echinacea Goldenseal Tincture - Immune Support Drops with Echinacea and Goldenseal Root Extract - Vegan Sugar & Alcohol-Free Liquid Supplement - 4 fl oz
Wild & Organic$22.66385 rev
Trending
90-day click momentum
NutraChamps Echinacea Capsules 1000mg - 8-in-1 Immune Support Supplement - Echinacea Goldenseal Vitamin C Zinc Ginger Elderberry - 60 Capsules
NutraChamps$14.754.7★
Natures Bounty Echinacea Herbal Supplement Supports Immune Health 400mg 100 Capsules
Nature's Bounty$6.604.8★
Herb Pharm Echinacea Alcohol-Free Extract: Immune System Support for All Seasons | Fast-Absorbing Echinacea Root Organic Supplement | Non-GMO Vegan & Gluten-Free | Glycerite Liquid | 1 oz
Herb Pharm$13.944.7★
Natures Bounty Echinacea Complex Herbal Supplement Supports Immune Health 450 mg 100 Capsules
Nature's Bounty$12.254.8★
Gaia Herbs Quick Defense - Fast-Acting Immune Support Supplement* - Echinacea Black Elderberry Ginger & Andrographis - 20 Vegan Liquid Phyto-Caps (10 Servings)
Gaia Herbs$25.094.8★
What buyers say about echinacea goldenseal
What buyers praise and complain about, mined from review topics.What buyers love
“how well-made the bottle feels”
“This works great for flu and colds”
“It boosts immune system”
“Worked really well”
“It is worth buying”
“I like that its straightforward without unnecessary ingredients”
“Vitamins”
“Its a simple”
“As Expected”
“I havent gotten sick so I believe they are working”
What buyers complain about
“never before have I seen a brand ship half-empty capsules like this”
“Very disappointed in quality control of this product”
“i don;t see any difference”
“my allergies seem worse”
“ABSOLUTELY DISGUSTING”
“Doesnt really do anything for me”
“weak strength”
“Be ready to get bugged the whole time it's recharging”
“expensive”
“You'll dry out”
Top return reasons
Common questions
- Is echinacea goldenseal profitable to sell on Amazon United States?
- The niche generates $292K/yr across 25 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the echinacea goldenseal niche?
- 18 brands and 588 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in echinacea goldenseal?
- Top complaints mined from reviews: Dosage, Quality-Overall, Visibility. The return rate is 0.0%.
- When does demand for echinacea goldenseal peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the echinacea goldenseal niche?
- Listings span $6.60–$33.63; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 1,228 reviews — the moat a new listing must climb.