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Echinacea Goldenseal

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -31.6% this quarter, so Echinacea Goldenseal is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$292K/yr125K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
53%top-5 click share · 18 brands · 588 sellers

Flapen Score

Echinacea Goldenseal against its category

The dotted line is the Health & Household average. Past it, Echinacea Goldenseal is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echinacea Goldenseal market on Amazon at a glance

Shoppers on Amazon United States searched for Echinacea Goldenseal 125K times last year and spent an estimated $292K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
12.1%
Market size, estimated
$292Ka year
Peak month
January2.5× the quietest month
Top search term
echinacea goldenseal84K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $6.60 to $33.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.25 that is $10K to $14K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$6.60–$33.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #533 within Echinacea. It carries 1,228 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#533in Echinacea
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,228per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Echinacea Goldenseal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

588

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

33%

  • Brand 121%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Echinacea Goldenseal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Echinacea Goldenseal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echinacea goldenseal84K/yr
  • echinacea goldenseal capsules19K/yr
  • echinacea and goldenseal7K/yr
  • goldenseal echinacea3K/yr
  • golden seal echinacea capsules4K/yr
  • goldenseal and echinacea4K/yr
  • echinacea goldenseal organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Echinacea Goldenseal

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“never before have I seen a brand ship half-empty capsules like this”
A buyer, on “Dosage”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Echinacea Goldenseal questions

Answered from the same tracked data.