Echinacea Drops
FailDemand is soft, at -40.4% this quarter, so Echinacea Drops is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $405K/yr151K searches / yr
- 90-day growth
- -40.4%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 565 sellers
Flapen Score
Echinacea Drops against its category
The dotted line is the Health & Household average. Past it, Echinacea Drops is stronger. Inside it, weaker.
Market
The Echinacea Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Echinacea Drops 151K times last year and spent an estimated $405K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -40.4%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $405Ka year
- Peak month
- January3.3× the quietest month
- Top search term
- echinacea drops38K searches a year
02 · Price
A sale here is worth $19.57.
Listings sell for $19.57 on average, from $8.38 to $38.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.57 that is $15K to $20K a year per listing.
- Average price
- $19.57inside the $15 to $100 sweet spot
- Price range
- $8.38–$38.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #533 within Echinacea. It carries 1,242 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #533in Echinacea
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,242per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Echinacea Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
565
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Brand 160%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 7%)
Demand
Echinacea Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.3×
Search terms
Top Echinacea Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- echinacea drops38K/yr
- echinacea tincture26K/yr
- echinacea for kids18K/yr
- echinacea kid3K/yr
- super echinacea7K/yr
- kids echinacea8K/yr
- echinacea extract7K/yr
- echinacea liquid6K/yr
- echinacea kids5K/yr
- liquid echinacea5K/yr
Reviews and returns
What reviews say buyers love and hate about Echinacea Drops
We read the reviews and the return reasons for every product selling here.
“This one, it's thick and a little syrupy with sweet aftertaste like some sort of smoky caramel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Echinacea Drops questions
Answered from the same tracked data.









