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Echinacea Drops

Fail

Demand is soft, at -40.4% this quarter, so Echinacea Drops is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$405K/yr151K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 565 sellers

Flapen Score

Echinacea Drops against its category

The dotted line is the Health & Household average. Past it, Echinacea Drops is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echinacea Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Echinacea Drops 151K times last year and spent an estimated $405K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
13.7%
Market size, estimated
$405Ka year
Peak month
January3.3× the quietest month
Top search term
echinacea drops38K searches a year

02 · Price

A sale here is worth $19.57.

Listings sell for $19.57 on average, from $8.38 to $38.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.57 that is $15K to $20K a year per listing.

Average price
$19.57inside the $15 to $100 sweet spot
Price range
$8.38–$38.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #533 within Echinacea. It carries 1,242 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#533in Echinacea
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,242per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Echinacea Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

565

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 160%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Echinacea Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.3×

Search terms

Top Echinacea Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echinacea drops38K/yr
  • echinacea tincture26K/yr
  • echinacea for kids18K/yr
  • echinacea kid3K/yr
  • super echinacea7K/yr
  • kids echinacea8K/yr
  • echinacea extract7K/yr
  • echinacea liquid6K/yr
  • echinacea kids5K/yr
  • liquid echinacea5K/yr

Reviews and returns

What reviews say buyers love and hate about Echinacea Drops

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“This one, it's thick and a little syrupy with sweet aftertaste like some sort of smoky caramel”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Echinacea Drops questions

Answered from the same tracked data.