echinacea drops
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Price range
Great$8.38–$38.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$405K$405K/yr · 151K searches
Review moat
Good1,242.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, echinacea drops is a $405K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
echinacea drops market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $294K–$391K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 6.3%
- Avg brand age
- 87 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
565
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Herb Pharm60%
- Horbäach13%
- CHILDLIFE ESSENTIALS7%
- MARYRUTH'S6%
- Wild & Organic4%
- NOW Foods3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.3×
Top echinacea drops search terms
- echinacea drops38K/yr
- echinacea tincture26K/yr
- echinacea for kids18K/yr
- echinacea kid3K/yr
- super echinacea7K/yr
- kids echinacea8K/yr
- echinacea extract7K/yr
- echinacea liquid6K/yr
- echinacea kids5K/yr
- liquid echinacea5K/yr
Top echinacea drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herb Pharm Echinacea Alcohol-Free Extract: Immune System Support for All Seasons | Fast-Absorbing Echinacea Root Organic Supplement | Non-GMO Vegan & Gluten-Free | Glycerite Liquid | 1 oz
Herb Pharm$13.944.7★2,417 rev
Herb Pharm Kids Echinacea Extract Alcohol-Free Certified Organic Liquid Herbal Supplement for Kids Immune Support Drops for Toddlers & Children Non-GMO Vegan Echinacea Purpurea Root 1 fl oz
Herb Pharm$12.434.8★2,482 rev
Horbaach Echinacea Drops Herb Tincture | 2 fl oz
Horbäach$8.384.6★2,349 rev
Herb Pharm Super Echinacea Liquid Extract: USDA Organic Immune Support for Year-Round | Fast-Absorbing Echinacea Tincture 4 Plant-Part Blend: Root Leaf Flower & Seed | Up to ~3 Week Supply 1 oz*
Herb Pharm$14.404.7★1,919 rev
Herb Pharm Super Echinacea 4 Ounce
Herb Pharm$37.884.7★1,919 rev
Newest
by launch date
BIO KRAUTER Echinacea Goldenseal for Immune & Respiratory Support - Pure Vegan Echinacea Drops with Goldenseal - Natural Respiratory Supplements 4 Fl.Oz 56-Day Supply - Alcohol & Sugar Free
BIO KRAUTER$22.08328 rev
Piping Rock Echinacea Drops | 4 fl oz | Liquid Extract Tincture
Piping Rock$9.0988 rev
Wild & Organic Echinacea Drops - Immune & Lymphatic Drainage Drops - Liquid Echinacea Supplement - Add to Tea Tincture - Angustifolia Herb Extract - Vegan Sugar & Alcohol-Free - 4 fl oz
Wild & Organic$22.90349 rev
MARYRUTHS Organics Echinacea Purpurea Liquid | Sugar Free | USDA Organic | Echinacea Liquid Drops for Immune Support| Respiratory Health | Alcohol Free | Non-GMO | Vegan | 1 Fl Oz
MARYRUTH'S$17.81295 rev
Global Healing USDA Organic Elderberry & Echinacea Liquid Supplement Tincture | Antioxidant Immune Support Against Harmful Organisms for Adults and Kids Vegan Non-GMO 1-Month Supply (2 Oz)
Global Healing Center$23.67597 rev
Trending
90-day click momentum
A. Vogel Echinaforce Natural Immune Support Liquid Extract Drops - Fresh Organic Echinacea - Fast Absorbing Herbal Supplement - Daily Immune Health - Soy Dairy & Gluten Free - Non-GMO - 1.7 fl oz
A.Vogel$16.894.6★
Herb Pharm Kids Certified-Organic Alcohol-Free Echinacea Glycerite Liquid Extract Drops 4 oz
Herb Pharm$38.844.8★
CHILDLIFE ESSENTIALS Echinacea for Kids Orange 1 Fl Oz (Pack of 2)
CHILDLIFE ESSENTIALS$20.614.7★
BIO KRAUTER Echinacea Goldenseal for Immune & Respiratory Support - Pure Vegan Echinacea Drops with Goldenseal - Natural Respiratory Supplements 4 Fl.Oz 56-Day Supply - Alcohol & Sugar Free
BIO KRAUTER$22.084.7★
Herb Pharm Super Echinacea Liquid Extract: USDA Organic Immune Support for Year-Round | Fast-Absorbing Echinacea Tincture 4 Plant-Part Blend: Root Leaf Flower & Seed | Up to ~6 Week Supply 2 oz*
Herb Pharm$24.584.7★
What buyers say about echinacea drops
What buyers praise and complain about, mined from review topics.What buyers love
“how well-made the bottle feels”
“Immune support”
“No colds, avoided the flu this yr”
“Good price for it”
“Works great”
“Great Taste and Clean Feel After Use”
“Great product for my Allergies”
“Easy to use dropper, effective, and good value”
“Taste is ok”
“This is so good for nature sleep with no effects of lack of rest”
What buyers complain about
“This one, it's thick and a little syrupy with sweet aftertaste like some sort of smoky caramel”
“Doesnt really do anything for me”
“Leaked out partially”
“Worthless junk”
“Smells terrible”
“Poor addressing, unclear description”
“Clearly says no sugar”
“They all had a distinct taste that screams 'Echinacea'”
“It used to be much deeper in color”
“Just wish it came in a bigger size”
Top return reasons
Common questions
- Is echinacea drops profitable to sell on Amazon United States?
- The niche generates $405K/yr across 17 tracked products. 90-day search growth is -40.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the echinacea drops niche?
- 10 brands and 565 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in echinacea drops?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.0%.
- When does demand for echinacea drops peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.3× the quietest.
- What does it cost to enter the echinacea drops niche?
- Listings span $8.38–$38.84; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.