Echinacea
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -38.5% this quarter, so Echinacea is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $1.6M/yr645K searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 580 sellers
Flapen Score
Echinacea against its category
The dotted line is the Health & Household average. Past it, Echinacea is stronger. Inside it, weaker.
Market
The Echinacea market on Amazon at a glance
Shoppers on Amazon United States searched for Echinacea 645K times last year and spent an estimated $1.6M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $1.6Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- echinacea427K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $6.60 to $30.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $15.95 that is $64K to $80K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $6.60–$30.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $64K–$80K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #256 within Echinacea. It carries 2,582 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #256in Echinacea
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 2,582per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Echinacea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Echinacea Herbal Supplement Supports Immune Health 400mg 100 Capsules
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 9,651
- Age
- 18y ago

Horbach Echinacea Extract Capsules | 300 Count
- Price
- $16.48
- Rating
- 4.8/5
- Reviews
- 3,952
- Age
- 6y ago

Natures Bounty Echinacea Complex Herbal Supplement Supports Immune Health 450 mg 100 Capsules
- Price
- $12.25
- Rating
- 4.8/5
- Reviews
- 3,515
- Age
- 9y ago

Nutricost Echinacea 800mg 240 Capsules 120 Servings Gluten-Free
- Price
- $14.72
- Rating
- 4.8/5
- Reviews
- 2,042
- Age
- 8y ago

Herb Pharm Echinacea Alcohol-Free Extract: Immune System Support for All Seasons | Fast-Absorbing Echinacea Root Organic Supplement | Non-GMO Vegan & Gluten-Free | Glycerite Liquid | 1 oz
- Price
- $13.94
- Rating
- 4.7/5
- Reviews
- 2,417
- Age
- 16y ago
Trending
estimated 90-day click momentum
NOW Foods Supplements Echinacea (Purpurea Root) 400 mg Immune System Support* 100 Veg Capsules
- Price
- $7.24
- Rating
- 4.7/5
- Reviews
- 2,047
- Age
- 17y ago

Frontier Co-op Organic Echinacea Angustifolia Herb 1lb Bulk Bag - Cut and Sifted Dried - Ideal for Echinacea Root Tea and Herbal Uses Kosher
- Price
- $22.74
- Rating
- 4.8/5
- Reviews
- 272
- Age
- 21y ago

Natures Truth Echinacea Extract Capsules | 100 Count
- Price
- $7.90
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11y ago

Natures Bounty Echinacea Herbal Supplement Supports Immune Health 400mg 100 Capsules
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 9,651
- Age
- 18y ago

Gaia Herbs Quick Defense - Fast-Acting Immune Support Supplement* - Echinacea Black Elderberry Ginger & Andrographis - 20 Vegan Liquid Phyto-Caps (10 Servings)
- Price
- $25.09
- Rating
- 4.8/5
- Reviews
- 1,231
- Age
- 19y ago
Newest
by launch date
MARYRUTHS Organics Echinacea Purpurea Liquid | Sugar Free | USDA Organic | Echinacea Liquid Drops for Immune Support| Respiratory Health | Alcohol Free | Non-GMO | Vegan | 1 Fl Oz
- Price
- $17.81
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 3y ago

Horbach Echinacea Extract Capsules | 300 Count
- Price
- $16.48
- Rating
- 4.8/5
- Reviews
- 3,952
- Age
- 6y ago

Nutricost Echinacea 800mg 240 Capsules 120 Servings Gluten-Free
- Price
- $14.72
- Rating
- 4.8/5
- Reviews
- 2,042
- Age
- 8y ago

Natures Bounty Echinacea Complex Herbal Supplement Supports Immune Health 450 mg 100 Capsules
- Price
- $12.25
- Rating
- 4.8/5
- Reviews
- 3,515
- Age
- 9y ago

Natures Truth Echinacea Extract Capsules | 100 Count
- Price
- $7.90
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
580
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
14%
- Nature's Bounty48%
- Horbäach14%
- Nutricost7%
- Herb Pharm6%
- Frontier Co-op6%
- Gaia Herbs5%
- Open — no brand owns it (4 brands, 14%)
Demand
Echinacea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Echinacea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- echinacea427K/yr
- echinacea capsules119K/yr
- organic echinacea14K/yr
- equinacea12K/yr
- echinacea purpurea7K/yr
- echinacea herbal supplements7K/yr
- echinacea supplement8K/yr
- equinacea organica9K/yr
- equinacea para adultos6K/yr
- echinacea organic5K/yr
Reviews and returns
What reviews say buyers love and hate about Echinacea
We read the reviews and the return reasons for every product selling here.
“thats not per capsule”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Echinacea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









