Echinacea
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -38.5% this quarter, so Echinacea is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $1.6M/yr645K searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 580 sellers
Flapen Score
Echinacea against its category
The dotted line is the Health & Household average. Past it, Echinacea is stronger. Inside it, weaker.
Market
The Echinacea market on Amazon at a glance
Shoppers on Amazon United States searched for Echinacea 645K times last year and spent an estimated $1.6M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $1.6Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- echinacea427K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $6.60 to $30.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $15.95 that is $64K to $80K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $6.60–$30.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $64K–$80K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #256 within Echinacea. It carries 2,582 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #256in Echinacea
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 2,582per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Echinacea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
580
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- Brand 148%
- Brand 214%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (4 brands, 14%)
Demand
Echinacea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Echinacea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- echinacea427K/yr
- echinacea capsules119K/yr
- organic echinacea14K/yr
- equinacea12K/yr
- echinacea purpurea7K/yr
- echinacea herbal supplements7K/yr
- echinacea supplement8K/yr
- equinacea organica9K/yr
- equinacea para adultos6K/yr
- echinacea organic5K/yr
Reviews and returns
What reviews say buyers love and hate about Echinacea
We read the reviews and the return reasons for every product selling here.
“thats not per capsule”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Echinacea questions
Answered from the same tracked data.









