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Ec3

Fail

The top 5 brands take 100% of clicks, so Ec3 is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$2.4M/yr1.0M searches / yr
90-day growth
-16.8%search demand this quarter
Competition
88%top-5 click share · 3 brands · 7 sellers

Flapen Score

Ec3 against its category

The dotted line is the Health & Household average. Past it, Ec3 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ec3 market on Amazon at a glance

Shoppers on Amazon United States searched for Ec3 1.0M times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Feb–May–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
7.9%
Market size, estimated
$2.4Ma year
Peak month
October3.3× the quietest month
Top search term
thieves cleaner318K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $15.63 to $49.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $29.39 that is $118K to $147K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$15.63–$49.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$118K–$147K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #303 within Aromatherapy. It carries 2,127 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#303in Aromatherapy
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,127per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ec3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 246%
  • Brand 33%

Demand

Ec3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Ec3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thieves cleaner318K/yr
  • young living essential oil246K/yr
  • thieves118K/yr
  • thieves cleaner concentrate49K/yr
  • young living83K/yr
  • young living essential oils43K/yr
  • young living thieves cleaner22K/yr
  • young living thieves26K/yr
  • theives20K/yr
  • young living oils16K/yr

Reviews and returns

What reviews say buyers love and hate about Ec3

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
29%of negative reviews mention “Value For Money”
0.6%of orders come back
“Too expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ec3 questions

Answered from the same tracked data.