Is ec3 profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 9 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).

How competitive is the ec3 niche?

3 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ec3?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.6%.

When does demand for ec3 peak?

Demand peaks in Feb–May–Oct; the busiest month runs 3.3× the quietest.

What does it cost to enter the ec3 niche?

Listings span $15.63–$49.17; the average listing price is $29.39 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.

ec3

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 1.0M searches

Avg price

Incredible$29.39

avg listing price — sweet spot $15–$100

Price range

Incredible$15.63–$49.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,127.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ec3 is a $2.4M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Oct. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ec3 market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $1.8M–$2.4M; units × avg price
Conversion rate: 7.9%
Avg BSR: #303
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 5.6%
Avg brand age: 61 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Young Living50%
YOUNG LIVING46%
REVIVEEO3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.8% search growth over the last 90 days.

Peak months: Feb, May, Oct · busiest ÷ quietest = 3.3×

Open Trend

Top ec3 search terms

thieves cleaner318K/yr -21.8%8.6% conv.
young living essential oil246K/yr -23.1%1.8% conv.
thieves118K/yr -23.7%4.3% conv.
thieves cleaner concentrate49K/yr +79.3%10.4% conv.
young living83K/yr -12.9%0.8% conv.
young living essential oils43K/yr -13.2%1.1% conv.
young living thieves cleaner22K/yr +14.8%8.0% conv.
young living thieves26K/yr -26.0%4.4% conv.
theives20K/yr -12.0%6.7% conv.
young living oils16K/yr -12.4%1.2% conv.

All search terms

Top ec3 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning

YOUNG LIVING$38.594.8★7,571 rev

Thieves Household Cleaner by Young Living 14.4 Fluid Ounces

Young Living$38.594.8★6,174 rev

Thieves 5ml Essential Oil by Young Living Essential Oils

Young Living$24.954.8★1,617 rev

Young Living$20.954.8★1,197 rev

Young Living$23.294.6★35 rev

Newest

by launch date

Young Living$23.2935 rev

1y ago

REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based

REVIVEEO$15.63775 rev

4y ago

Young Living Thieves Fruit & Veggie Soak 14.4 fl oz | Natural Home Care Cleanser | Gently Cleansing | Plant-Based | Infused with Water Decyl Glucoside Citric Acid & Sodium Citrate

Young Living$33.35326 rev

7y ago

Young Living$20.951,197 rev

10y ago

Young Living$49.17746 rev

10y ago

What buyers say about ec3

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Clean scent”

Ease Of Cleaning20%

“Great for cleaning”

Quality-Overall11%

“Excellent product”

Advertised Vs Actual Product5%

“It is works”

Value For Money2%

“it is quite economical”

Cleansing2%

“It feels like it cleans everything”

Ingredients-Overall1%

“This is my favorite essential oil”

Disinfection1%

“It disinfects and smells good too”

Efficiency1%

“It works well”

Ease Of Use1%

“Easy to use”

What buyers complain about

Value For Money29%

“Too expensive”

Smell20%

“I really did not enjoy the smell”

Size-Overall12%

“Small bottle”

Leak-Proof6%

“Arrived leaking”

Ingredients-Overall2%

“That is a ridiculous price for the ingredients that are NOT in it”

Certifications2%

“Again, Gary was arrested for practicing medicine without a license,”

Ease Of Cleaning1%

“it doesnt have the best cleaning results when diluted”

Durability1%

“It fell off within a few days”

Advertised Vs Actual Product1%

“False advertising”

Stain Resistance1%

“Stained my clothes after first use”

Top return reasons

Smell40%

Leak-Proof20%

Size-Overall11%

Advertised Vs Actual Product8%

Value For Money7%

Ease Of Cleaning4%

Functionality-Overall2%

Product Condition1%

Dilute/Watery1%