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Ebt Eligible Vitamins

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.9% this quarter, so Ebt Eligible Vitamins is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$139K/yr172K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
46%top-5 click share · 15 brands · 616 sellers

Flapen Score

Ebt Eligible Vitamins against its category

The dotted line is the Health & Household average. Past it, Ebt Eligible Vitamins is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ebt Eligible Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Ebt Eligible Vitamins 172K times last year and spent an estimated $139K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
3.7%
Market size, estimated
$139Ka year
Peak month
September1.6× the quietest month
Top search term
primal kitchen collagen28K searches a year

02 · Price

A sale here is worth $22.18.

Listings sell for $22.18 on average, from $6.54 to $49.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.18 that is $2K to $6K a year per listing.

Average price
$22.18inside the $15 to $100 sweet spot
Price range
$6.54–$49.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #297 within Collagen. It carries 4,171 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#297in Collagen
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,171per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
89 months

Products

Top Ebt Eligible Vitamins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

616

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 88%

Open market

15%

  • Primal Kitchen54%
  • Orgain10%
  • BetterBody Foods6%
  • NOW Foods6%
  • Navitas Organics5%
  • Purely Inspired4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Ebt Eligible Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Ebt Eligible Vitamins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • primal kitchen collagen28K/yr
  • ebt eligible supplements24K/yr
  • ebt supplements14K/yr
  • primal kitchen protein powder10K/yr
  • ebt eligible vitamins13K/yr
  • snap ebt eligible supplements9K/yr
  • primal kitchen collagen peptides12K/yr
  • ebt vitamins10K/yr
  • coconut collagen7K/yr
  • primal kitchen collagen creamer6K/yr

Reviews and returns

What reviews say buyers love and hate about Ebt Eligible Vitamins

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste is off-putting”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ebt Eligible Vitamins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data