ebt eligible vitamins
Worth a lookShows low returns (0.0%), but soft demand (-4.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Price range
Great$6.54–$49.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$139K$139K/yr · 172K searches
Review moat
Bad4,170.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ebt eligible vitamins is a $139K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
ebt eligible vitamins market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $133K–$177K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 4.1%
- Avg brand age
- 89 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
616
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
15%
- Primal Kitchen54%
- Orgain10%
- BetterBody Foods6%
- NOW Foods6%
- Navitas Organics5%
- Purely Inspired4%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Top ebt eligible vitamins search terms
- primal kitchen collagen28K/yr
- ebt eligible supplements24K/yr
- ebt supplements14K/yr
- primal kitchen protein powder10K/yr
- ebt eligible vitamins13K/yr
- snap ebt eligible supplements9K/yr
- primal kitchen collagen peptides12K/yr
- ebt vitamins10K/yr
- coconut collagen7K/yr
- primal kitchen collagen creamer6K/yr
Top ebt eligible vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Kitchen Collagen Peptides Unflavored Collagen Powder 1.2 Pounds
Primal Kitchen$27.404.5★3,353 rev
Primal Kitchen Vanilla Collagen Fuel Drink Mix Vanilla Coconut Collagen Peptides No Dairy or Artificial Sweeteners 20 Ounces
Primal Kitchen$39.044.4★4,248 rev
Primal Kitchen Chocolate Collagen Fuel Drink Mix Chocolate Coconut Collagen Peptides No Dairy or Artificial Sweeteners 15 Ounces
Primal Kitchen$27.464.5★3,773 rev
Primal Kitchen Vanilla Collagen Fuel Drink Mix Vanilla Coconut Collagen Peptides No Dairy or Artificial Sweeteners 14.4 Ounces
Primal Kitchen$27.164.4★4,248 rev
Orgain Organic Greens Powder + 50 Superfoods Berry - 1 Billion Probiotics for Digestive Health Antioxidants Vegan Plant-Based Gluten-Free Non-GMO Green Juice & Smoothie Drink Mix - 0.62lb
Orgain$16.624.3★18,759 rev
Newest
by launch date
Primal Kitchen Hazelnut Collagen Creamer Powder Collagen Peptide Drink Mix with MCT Oil 10.34 Ounces
Primal Kitchen$26.29166 rev
Orgain Organic Greens + 50 Superfoods Immunity Up! Powder Honeycrisp Apple - Immune Support Probiotics Vitamin C D & Zinc Apple Cider Vinegar Ashwagandha Cordyceps & Reishi Mushrooms - 0.62lb
Orgain$22.831,567 rev
Primal Kitchen Collagen Peptides Unflavored Collagen Powder 1.2 Pounds
Primal Kitchen$27.403,353 rev
Navitas Organics Superfood+ Adaptogen Blend for Stress Support (Maca + Reishi + Ashwagandha) 6.3oz Bag 30 Servings Organic Non-GMO Vegan Gluten-Free Keto & Paleo.
Navitas Organics$13.032,058 rev
Primal Kitchen Vanilla Collagen Fuel Drink Mix Vanilla Coconut Collagen Peptides No Dairy or Artificial Sweeteners 20 Ounces
Primal Kitchen$39.044,248 rev
Trending
90-day click momentum
BareOrganics Ashwagandha Root Powder - Pure Herbal Ashwagandha - Organic Root Powder for Men & Women USDA Organic Vegan 8 Oz
BareOrganics$21.884.4★
NOW Foods Supplements Certified Organic Spirulina Powder Rich in Beta-Carotene (Vitamin A) and B-12 with naturally occurring GLA & Chlorophyll 4-Ounce
NOW Foods$8.464.6★
NOW Foods Sports Nutrition Beet Root Powder Super Food With Naturally Occurring Nitrates 12-Ounce
NOW Foods$14.184.5★
Primal Kitchen Primal Fuel Chocolate Coconut Whey Protein Powder Gluten and Soy Free 1.94 Pounds
Primal Kitchen$29.814.2★
Yupik Chlorella Powder 8.8 oz Superfood Kosher Gluten-Free Rich in Chlorophyll Antioxidants Protein Iron Heavy Metal Detoxifier
Yupik$16.674.6★
What buyers say about ebt eligible vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Quality and ease of use”
“Easy to mix in”
“Good nutrition”
“tasty flavor”
“Good value”
“It blends pretty smoothly”
“Easy to use”
“My joints feel better”
“Clean ingredients”
What buyers complain about
“the taste is off-putting”
“Unflavored”
“Not worth the price”
“Didnt dissolve”
“And smells like dirt”
“Too sweet”
“Ends up being a gross texture”
“That means you cant skip any doses”
“but the extra ingredients don't fit with my diet on a regular basis”
“the picture is misleading”
Top return reasons
Common questions
- Is ebt eligible vitamins profitable to sell on Amazon United States?
- The niche generates $139K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the ebt eligible vitamins niche?
- 15 brands and 616 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ebt eligible vitamins?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for ebt eligible vitamins peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ebt eligible vitamins niche?
- Listings span $6.54–$49.26; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.