Is easy protein shots profitable to sell on Amazon United States?

The niche generates $122K/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the easy protein shots niche?

15 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in easy protein shots?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.2%.

What does it cost to enter the easy protein shots niche?

Listings span $15.75–$155.23; the average listing price is $40.89 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.

easy protein shots

Worth a look

Shows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.89

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Good602.92

avg incumbent reviews — the moat a new listing must climb

Price range

Good$15.75–$155.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$122K

$122K/yr · 74K searches

Growth

Bad-66.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, easy protein shots is a $122K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

easy protein shots market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $61K–$82K; units × avg price
Conversion rate: 4.1%
Avg BSR: #177
Page quality: 0%
Prime: 68%
Sponsored: 100%
Out of stock: 9.3%
Avg brand age: 49 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

14%

FUELMATE32%
BariatricPal19%
Frog Fuel18%
ProT Gold8%
ANATOPEAK5%
LiquaCel4%
Open — no brand owns it (9 brands, 14%)

Demand

Weekly Amazon search volume, last 25 weeks — -66.7% search growth over the last 90 days.

Open Trend

Top easy protein shots search terms

easy protein shots55K/yr -70.8%2.2% conv.
bariatric pal protein shots6K/yr -12.1%3.1% conv.
30 gram protein shots5K/yr -41.7%1.1% conv.
bariatric pal protein shots 30g4K/yr -9.4%3.4% conv.
supa power protein shot4K/yr -79.6%0.3% conv.

All search terms

Top easy protein shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack

Frog Fuel$46.714.5★4,130 rev

FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$20.922.6★62 rev

FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$21.623.4★63 rev

FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$21.383.6★41 rev

ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)

ANATOPEAK$42.594.5★42 rev

Newest

by launch date

FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$20.9262 rev

4mo ago

FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$21.6263 rev

4mo ago

FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$21.3841 rev

4mo ago

ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)

ANATOPEAK$42.5942 rev

4mo ago

BariatricPal 30g Whey Protein & Collagen Power Pro Shots - Blue Raspberry (12 Bottles)

BariatricPal$44.897 rev

1y ago

What buyers say about easy protein shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Doesn't taste terrible”

Nutritional Content20%

“Good amount of protein”

Flavor10%

“The flavor is mild”

Quality-Overall5%

“EXCELLENT PRODUCT”

Ease Of Use5%

“Easy to Take”

Value For Money2%

“Great value for the money”

Solubility2%

“It mixes easily with water”

Sweetness2%

“another awesome thing about these product is that is Sugar free”

Portability1%

“Easy to carry”

Blend/Ratio1%

“They blend up easily”

What buyers complain about

Taste-Overall27%

“Awful taste”

Flavor6%

“Flavor is terrible”

Nutritional Content6%

“No protein in these”

Value For Money4%

“Not worth it”

Solubility3%

“Won't dissolve”

Sweetness3%

“way too sugary”

Sour3%

“Extremely sour”

Texture/Consistency-Overall2%

“resulting in an unpleasant texture”

Artificial Sweeteners1%

“added artificial sweetners to it”

Bitter1%

“slightly bitter”

Top return reasons

Taste-Overall30%

Flavor14%

Leak-Proof9%

Nutritional Content8%

Advertised Vs Actual Product5%

Ingredients-Overall4%

Solubility3%

Smell3%

Contamination3%

Stale/Rotten/Spoiled2%

Common questions

Is easy protein shots profitable to sell on Amazon United States?: The niche generates $122K/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the easy protein shots niche?: 15 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in easy protein shots?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.2%.
What does it cost to enter the easy protein shots niche?: Listings span $15.75–$155.23; the average listing price is $40.89 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.

easy protein shots

easy protein shots market data

Competition & brand share

Demand

Top easy protein shots search terms

Top easy protein shots products on Amazon

Top sellers

Newest

Trending

What buyers say about easy protein shots

What buyers love

What buyers complain about

Top return reasons

Common questions

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