easter wrapping paper
Skip itSoft demand (-98.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great243.6avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 147K searches
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.92–$10.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, easter wrapping paper is a $96K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
easter wrapping paper market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $131K–$174K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #1,612
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 10.9%
- Avg brand age
- 26 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- RUSPEPA26%
- LeZakaa20%
- WRAPAHOLIC11%
- MOIZYNG11%
- Dtiafu9%
- Ulmasinn9%
- Open — no brand owns it (2 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -98.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 366.4×
Top easter wrapping paper search terms
- easter wrapping paper94K/yr
- easter paper11K/yr
- easter wrapping paper roll22K/yr
- easter gift wrap7K/yr
- easter wrap3K/yr
- easter gift wrapping paper4K/yr
- easter wrapping paper sheets4K/yr
- easter wrapping3K/yr
Top easter wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Reversible Easter Wrapping Paper Roll Mini Roll Cute Bunny Flowers and Watercolor Carrot Design Spring Gift Wrap Paper for Kids Easter Gifts Baby Shower Birthday 17 Inches x 16.4 Feet
RUSPEPA$9.854.6★102 rev
LeZakaa Easter Wrapping Paper Sheets Bunny Carrot Green Plaid Vintage Gift Wrap for Easter Basket Kids Birthday Baby Shower and Spring Celebration Folded Flat 6 Sheets 19.7 x 27.5 Per Sheet
LeZakaa$6.024.6★576 rev
WRAPAHOLIC Easter Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Rabbit Design Perfect for Easter Spring Party Baby Shower Holiday
WRAPAHOLIC$9.964.8★161 rev
MOIZYNG Easter Wrapping Paper 12 Sheets 6 Designs Watercolor Floral Egg Bunny Rabbit Gift Wrap Paper for Spring Birthday Baby Shower Easter Gift Wrapping Supplies 19.7 Inch X 27.6 Inch Folded Flat
MOIZYNG$9.215.0★1 rev
Dtiafu Easter Wrapping Paper for Kids Boys Girls Women - 6 Style Holiday Gift Wrap with Bunny Eggs Design Great for Spring Birthday Theme Party - 20 X 28 Inch Per Sheet(6 Sheet)
Dtiafu$7.724.5★19 rev
Newest
by launch dateMOIZYNG Easter Wrapping Paper 12 Sheets 6 Designs Watercolor Floral Egg Bunny Rabbit Gift Wrap Paper for Spring Birthday Baby Shower Easter Gift Wrapping Supplies 19.7 Inch X 27.6 Inch Folded Flat
MOIZYNG$9.211 rev
LeZakaa Easter Wrapping Paper Sheets Bunny Carrot Green Plaid Vintage Gift Wrap for Easter Basket Kids Birthday Baby Shower and Spring Celebration Folded Flat 6 Sheets 19.7 x 27.5 Per Sheet
LeZakaa$6.02576 rev
LeZakaa Easter Wrapping Paper Roll Glitter Gold Foil Easter Egg in Light Blue for Spring Party Kids and Family Celebration Gifts Mini Roll 17 in x 16.4 Ft
LeZakaa$10.1551 rev
MAYPLUSS Easter Wrapping Paper Roll Floral Easter Gift Wrapping Paper Featuring Gold Egg Reversible Polka Dot for Kids Girls Boys
MAYPLUSS$9.86270 rev
RUSPEPA Reversible Easter Wrapping Paper Roll Mini Roll Cute Bunny Flowers and Watercolor Carrot Design Spring Gift Wrap Paper for Kids Easter Gifts Baby Shower Birthday 17 Inches x 16.4 Feet
RUSPEPA$9.85102 rev
Trending
90-day click momentumMOIZYNG Easter Wrapping Paper 12 Sheets 6 Designs Watercolor Floral Egg Bunny Rabbit Gift Wrap Paper for Spring Birthday Baby Shower Easter Gift Wrapping Supplies 19.7 Inch X 27.6 Inch Folded Flat
MOIZYNG$9.215.0★
FEPITO 60 Pcs Easter Decorative Paper Set A5 Size Craft Paper for Easter Card Making Scrapbook Decoration Double Side 10 Patterns
FEPITO$4.924.3★
Ulmasinn Easter Wrapping Paper Roll - 17 Inches x 33 Feet - Adorable Bunny Rabbits and Flower Design with Cut Lines Great for Traditional Easter Holiday and Party
Ulmasinn$10.774.7★
RUSPEPA Reversible Easter Wrapping Paper Roll Mini Roll Cute Bunny Flowers and Watercolor Carrot Design Spring Gift Wrap Paper for Kids Easter Gifts Baby Shower Birthday 17 Inches x 16.4 Feet
RUSPEPA$9.854.6★
Dtiafu Easter Wrapping Paper for Kids Boys Girls Women - 6 Style Holiday Gift Wrap with Bunny Eggs Design Great for Spring Birthday Theme Party - 20 X 28 Inch Per Sheet(6 Sheet)
Dtiafu$7.724.5★
What buyers say about easter wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Colorful”
“Very thick so it doesn't tear, nice graphics and terrific color”
“Great to wrap kids gifts”
“The design were very cute”
“Such a great price”
“It was very sturdy and very cute”
“Exactly as described”
“Really cute paper”
“It still worked out well”
What buyers complain about
“small”
“Thin paper”
“I did not open it so I cannot comment on quality”
“considering this was $10, it was a major rip off”
“The picture made me think it was rolls of wrapping paper but it's not”
“small gifts”
“its kinda hard to bend”
Top return reasons
Common questions
- Is easter wrapping paper profitable to sell on Amazon United States?
- The niche generates $96K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the easter wrapping paper niche?
- 8 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in easter wrapping paper?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 1.0%.
- When does demand for easter wrapping paper peak?
- Demand peaks in Mar–Apr; the busiest month runs 366.4× the quietest.
- What does it cost to enter the easter wrapping paper niche?
- Listings span $4.92–$10.77; the average listing price is $8.71 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.