easter ribbon
Skip itSoft demand (-95.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great330.84avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Price range
Okay$6.80–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 380K searches
Growth
Bad-95.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter ribbon is a $65K/yr Amazon United States market (380K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
easter ribbon market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $187K–$249K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #4,525
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 13.8%
- Avg brand age
- 34 months
- Avg seller age
- 205 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
51
Top-5 brand share
47%
Top 20: 81%
Top-5 click share
25%
Top 20: 55%
Open market
49%
- JarThenaAMCS15%
- LaRibbons13%
- Whaline8%
- FYSUIMU6%
- LDFDRT4%
- Hevricly4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -95.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 118.7×
Top easter ribbon search terms
- spring ribbon55K/yr
- spring ribbon wired23K/yr
- spring wired ribbon21K/yr
- easter ribbon169K/yr
- bunny ribbon7K/yr
- easter ribbon wired46K/yr
- easter wired ribbon19K/yr
- wired easter ribbon9K/yr
- easter ribbons5K/yr
- easter wired ribbon 2.5 inch6K/yr
Top easter ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JarThenaAMCS Green Wildflowers Wired Edge Ribbon 2 Rolls 20 Yard
JarThenaAMCS$13.004.7★208 rev
LaRibbons Spring Ribbon Set Assorted Craft Ribbons 5 Yards Each Multi-Width Decorative Ribbon for Gift Wrapping DIY Bows Easter Crafts Floral Arrangements
LaRibbons$15.804.8★136 rev
Spring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor
LDFDRT$9.534.9★19 rev
Whaline 10 Rolls 50 Yard Plaid Burlap Ribbon Rolls 1 Inch Spring Gift Wrapping Ribbon Spring Decorative Ribbons for DIY Crafts Wreath Bow Making Supplies Home Decor
Whaline$9.363.8★29 rev
2 Rolls 20 Yards Magnolia Flower Wired Edge Ribbon Spring Flowers Striped Rustic Burlap Ribbon for Wreaths DIY Crafts Gift Wrapping Party Decoration Supplies
Bolsome$13.814.6★29 rev
Newest
by launch dateSpring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor
LDFDRT$9.5319 rev
ShumKwin 2 Rolls 10 Yards Spring Green Floral Wired Ribbons for Wreath Bows Wrapping Gifts Colorful Tulip Polka dot Ribbon for Mothers Day Wedding Birthday Baby Shower Party Dcor DIY Crafts 2.5
ShumKwin$9.757 rev
Kutyndrix Spring Floral Grosgrain Ribbon Set 7/8 Inch x 15 Yards Tulip Daffodil Crocus Patterns for DIY Hair Bows Easter Crafts Mothers Day Gift Wrapping
Kutyndrix$9.769 rev
woric 5 Color Gingham Ribbon 3/8 X 50 Yd Plaid Ribbons Craft Ribbons Buffalo Checker Ribbon for Crafts Picnic Decor Sewing Projects Hair Bows Baby Shower Birthday Gift Wrapping
woric$9.9028 rev
Spring Summer Floral Wired Ribbon Green Grid Pink Plaid Floral Pattern Craft Ribbon for Wreath Bow Making DIY Crafts Gift Wrapping Party Decorations 3 Rolls 2.5Inch 15 Yards (Green)
Hevricly$13.9011 rev
Trending
90-day click momentumSpring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor
LDFDRT$9.534.9★
ShumKwin 2 Rolls 10 Yards Spring Green Floral Wired Ribbons for Wreath Bows Wrapping Gifts Colorful Tulip Polka dot Ribbon for Mothers Day Wedding Birthday Baby Shower Party Dcor DIY Crafts 2.5
ShumKwin$9.755.0★
Spring Summer Floral Wired Ribbon Green Grid Pink Plaid Floral Pattern Craft Ribbon for Wreath Bow Making DIY Crafts Gift Wrapping Party Decorations 3 Rolls 2.5Inch 15 Yards (Green)
Hevricly$13.904.6★
Kutyndrix Spring Floral Grosgrain Ribbon Set 7/8 Inch x 15 Yards Tulip Daffodil Crocus Patterns for DIY Hair Bows Easter Crafts Mothers Day Gift Wrapping
Kutyndrix$9.764.6★
LaRibbons Floral Ribbon Wired 6 Rolls 2.5 Inch x 36 Yards TTL Green and Pink Butterfly Flower Ribbon with Plaid and Polka Dot Printed for Spring Easter Summer Crafts Wrapping Wreath Bow Decoration
LaRibbons$16.954.7★
What buyers say about easter ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Very reasonable price for the quality”
“Good value”
“as decoration, and adorning gifts”
“As advertised”
“Easy to use”
“unique the design looked”
“The material feels durable”
“I like the thickness of the ribbon it makes it easy to use”
“Very versatile print and happy colors”
What buyers complain about
“Its so small”
“one came a completely different color than I wanted”
“Pictures are PURPOSELY Deceiving”
“thickness arent exceptional”
“because the price jumped even higher”
“material is thicker than I wanted”
“the smell is quite unpleasant for me”
“cheap”
“the only draw back is the back side is not printed”
“Thin”
Top return reasons
Common questions
- Is easter ribbon profitable to sell on Amazon United States?
- The niche generates $65K/yr across 83 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is -95.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the easter ribbon niche?
- 47 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in easter ribbon?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.2%.
- When does demand for easter ribbon peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 118.7× the quietest.
- What does it cost to enter the easter ribbon niche?
- Listings span $6.80–$22.66; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.