Easter Napkins

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

487K

Growth, 90 days vs prior 90

-98.2%

Conversion, latest week

3.2%

Market size, estimated

$140Ka year

Peak month

April155.6× the quietest month

Top search term

bunny napkins21K searches a year

Listings sell for $8.92 on average, from $4.36 to $16.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $8.92 that is $892 to $2K a year per listing.

Average price

$8.92under the $15 to $100 sweet spot

Price range

$4.36–$16.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$892–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,888 within Disposable Napkins. It carries 70 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#1,888in Disposable Napkins

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

70per listing

Listings tracked

35

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months