easter grass
Skip itSoft demand (-96.7% this quarter) — this niche doesn't clear our bar today.
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,000.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$394K$394K/yr · 906K searches
Price range
Good$5.83–$25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-96.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter grass is a $394K/yr Amazon United States market (906K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- $731K–$914K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 4.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 145 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
20
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
45%
Top 20: 80%
Open market
22%
- Caleihd38%
- Mefleet11%
- Sukh11%
- JOYIN8%
- Corlcol7%
- Darfukei5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -96.7% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 98.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Multi-color
Caleihd$8.854.6★2,929 rev
Sukh Brown Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap
Sukh$6.234.7★1,558 rev
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Green
Caleihd$7.834.6★2,929 rev
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Diamond White
Caleihd$8.874.6★2,929 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.684.7★754 rev
Newest
by launch date
SZFYY Easter Grass Recyclable Paper Filler Easter Basket Stuffers Shred Paper Use for Bridesmaid Proposal Gifts Small Gift Box (Green 100G)
SZFYY$5.8312 rev
SZFYY Easter Grass Recyclable Paper Filler Easter Basket Stuffers Shred Paper Use for Bridesmaid Proposal Gifts Small Gift Box (PINK GREEN YELLOW Each Color 50G)
SZFYY$7.9418 rev
Crinkle Paper Filler Shredded Paper For Gift Baskets Boxes Bags Grass Cushion Crinkle Cut Papers Shred For Easter Bridesmaid Proposal Weddings Birthdays Anniversaries 5oz Gift Wrapping Decoration
Darfukei$8.111,253 rev
LWWTBS Easter Crinkle Cut Paper 7oz Shredded Packing Easter Grass Cushion Paper for Gift Baskets Christmas Wedding Birthday Bridesmaid Engagement Craft Gift boxes Bags Filler (White)
LWWTBS$6.68121 rev
LWWTBS Easter Crinkle Cut Paper 7oz Shredded Packing Easter Grass Cushion Paper for Gift Baskets Christmas Wedding Birthday Bridesmaid Engagement Craft Gift boxes Bags Filler(Blue)
LWWTBS$7.40121 rev
Trending
90-day click momentum
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Mothers Day Easter Holiday Packaging Wrapping
Mefleet$8.764.7★
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.684.7★
JLGKNEE super large bag grass filling baskets oversized packaging of recyclable crepe paper shredded party decorations creative Easter eggs and gift packaging decorations weighing 1/2 pound
JLGKNEE$8.974.7★
Caleihd 1/2 LB Crinkle Cut Paper Shredded Filler Paper for Gift Baskets Gift Box Confetti Paper Shreds Decoration Stuffing for Birthday Weddings Anniversaries Christmas Wrapping White
Caleihd$8.584.6★
Corlcol 200g(7oz) Crinkle Paper Filler for Gift Baskets Gift Box Paper Shreds Decoration for Birthday Easter Christmas (Forest Green)
Corlcol$7.824.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Color is accurate”
“Great quality and makes every gift look extra special”
“Great value”
“Perfect for gift bags”
“Easy to use and great size”
“Easy to use”
“Durable celebration paper”
“Works for a lot of things”
“Came exactly as promised”
What buyers complain about
“AWFUL smell”
“Seems like a small amount for the price”
“Inaccurate sizing”
“Color not as Advertised”
“HORRIBLE QUALITY- clumped together”
“Was difficult to break open”
“You cant grab a few to use its like one big crinkled up mess”
“Had to raise the price of my product to break even”
“since there is so much I didnt use it all at once so storage was complicated”
“is a pain for me to clean afterwards”
Top return reasons
Common questions
- Is easter grass profitable to sell on Amazon United States?
- The niche generates $394K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the easter grass niche?
- 16 brands and 20 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in easter grass?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 2.5%.
- When does demand for easter grass peak?
- Demand peaks in Mar–Apr; the busiest month runs 98.0× the quietest.
- What does it cost to enter the easter grass niche?
- Listings span $5.83–$25.57; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.
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