Is easter cups profitable to sell on Amazon United States?

The niche generates $12K/yr across 8 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.6%. Flapen's verdict: Skip it (29/100).

How competitive is the easter cups niche?

8 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in easter cups?

Top complaints mined from reviews: Taste-Overall, Quality-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for easter cups peak?

Demand peaks in Mar–Apr; the busiest month runs 82.1× the quietest.

What does it cost to enter the easter cups niche?

Listings span $8.92–$24.72; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 4,530 reviews — the moat a new listing must climb.

easter cups

Skip it

Soft demand (-96.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good$14.61

avg listing price — sweet spot $15–$100

Price range

Good$8.92–$24.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,529.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 141K searches

Growth

Bad-96.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, easter cups is a $12K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 29/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

easter cups market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $73K–$88K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,747
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 13.7%
Avg brand age: 20 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

Cool Things Corp20%
Hefty18%
GuassLee14%
Nuanchu12%
KOPOOEOE10%
WorldBazaar9%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -96.6% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 82.1×

Open Trend

Top easter cups search terms

easter cups54K/yr -96.6%0.5% conv.
easter plastic cups9K/yr -92.3%1.0% conv.
easter tumbler16K/yr -96.4%0.0% conv.
easter cup15K/yr -97.4%0.3% conv.
easter cups for kids16K/yr -98.0%0.3% conv.
easter cups disposable7K/yr -95.6%0.4% conv.
easter paper cups8K/yr -97.2%0.5% conv.
easter disposable cups3K/yr -95.4%0.0% conv.
plastic easter cups4K/yr -97.0%0.9% conv.
easter cups with lids5K/yr -98.1%0.0% conv.

All search terms

Top easter cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cool Things Corp Light-Up Dome Cup for Kids LED Reusable Party Cup with Dome Lid Blue Bunny Design Easter Basket Filler Party Favor Birthday Gift

Cool Things Corp$11.064.6★68 rev

Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count

Hefty$9.974.8★36,012 rev

GuassLee Easter Party Cups - 50pcs 12oz Easter Bunny Clear Plastic Disposable Cups Set for Kids Adults Drink Snacks Party Favors Supplies

GuassLee$13.594.7★81 rev

Nuanchu Cute Easter Plastic Cups with Lids and Straws Color Cups Reusable Tumbler with Lid and Straw for Coffee Cold Drinking Travel Parties(Innovative Color 12 Pcs)

Nuanchu$24.724.7★17 rev

KOPOOEOE 100 Pcs Happy Easter Plastic Cups 12 Oz Rabbit Bunny Eggs Disposable Clear Party Cups for Spring Easter Party Decoration Supplies Cold Drinking Beverage Ice Cream Snacks

KOPOOEOE$19.585.0★3 rev

Newest

by launch date

Cool Things Corp Light-Up Dome Cup for Kids LED Reusable Party Cup with Dome Lid Blue Bunny Design Easter Basket Filler Party Favor Birthday Gift

Cool Things Corp$11.0668 rev

4mo ago

KOPOOEOE 100 Pcs Happy Easter Plastic Cups 12 Oz Rabbit Bunny Eggs Disposable Clear Party Cups for Spring Easter Party Decoration Supplies Cold Drinking Beverage Ice Cream Snacks

KOPOOEOE$19.583 rev

6mo ago

Honeydak Easter Icon Juice Glass Tumbler - 18 oz Bunny Icon Drinking Glasses with Lid and Straws Coffee Beer Soda Juice Can Shaped Cups for Easter Holiday Party Supplies Gifts

Honeydak$14.9336 rev

7mo ago

SYUCVQI 60 Pcs Easter He Is Risen Plastic Cups He Is Risen Disposable PET Party Drinking Cups with Pattern for Christian Easter Coffee Drinks Snacks Tableware Decors

SYUCVQI$14.085 rev

7mo ago

WorldBazaar Easter Snack Cups for Kids Paper Bowls Ice Cream 24 Sets Disposable Easter Party Supplies Treat Food Container Holiday Decorations Bunny

WorldBazaar$8.9214 rev

10mo ago

What buyers say about easter cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Colors are bright”

Value For Money15%

“Worth It”

Strength10%

“Sturdy and beautiful”

Size-Overall10%

“good size”

Quality-Overall7%

“The cups are of expected quality”

Advertised Vs Actual Product6%

“Did the job”

Durability6%

“They are durable”

Ease Of Use3%

“are easy to store”

Ease Of Cleaning2%

“I love that theyre disposable for easy cleanup after the party”

Thickness2%

“they feel thicker than some other disposable cups”

What buyers complain about

Taste-Overall15%

“The cups made whatever I poured in them taste funny”

Quality-Overall12%

“The quality of these cups has truly deteriorated”

Leak-Proof10%

“Leaky Cups”

Ease Of Cleaning8%

“They do not want to rinse/wash their tumblers out”

Value For Money6%

“It's the exhorbitant cost of shipping that was not good”

Stale/Rotten/Spoiled4%

“This was absolutely awful tasted horrible was stale and gross”

Thickness4%

“not as thick as the red hefty party cups”

Adhesion/Stickiness4%

“The tape provided was not strong”

Size-Overall3%

“Size is above average”

Material Quality2%

“They're made of plastic”

Top return reasons

Size-Overall40%

Value For Money16%

Color13%

Advertised Vs Actual Product6%

Functionality-Overall3%

Leak-Proof2%

Contamination2%

Quality-Overall2%

Smell2%

Strength2%

Common questions

Is easter cups profitable to sell on Amazon United States?: The niche generates $12K/yr across 8 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.6%. Flapen's verdict: Skip it (29/100).
How competitive is the easter cups niche?: 8 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in easter cups?: Top complaints mined from reviews: Taste-Overall, Quality-Overall, Leak-Proof. The return rate is 0.4%.
When does demand for easter cups peak?: Demand peaks in Mar–Apr; the busiest month runs 82.1× the quietest.
What does it cost to enter the easter cups niche?: Listings span $8.92–$24.72; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 4,530 reviews — the moat a new listing must climb.