easter bags
Skip itSoft demand (-98.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great294.16avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.14–$17.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$30K$30K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter bags is a $30K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
easter bags market data
- Units sold / yr
- 80K–100K
- avg 250–500/product
- Revenue / yr
- $642K–$803K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #7,412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 2.9%
- Avg brand age
- 24 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
71
Top-5 brand share
39%
Top 20: 74%
Top-5 click share
25%
Top 20: 61%
Open market
57%
- Hallmark13%
- SUNCOLOR11%
- MestectPET6%
- JWSCYSY5%
- Daomong5%
- XiaosRen4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 523.8×
Top easter bags search terms
- easter bags313K/yr
- easter gift bags160K/yr
- easter bag94K/yr
- easter bags with handles112K/yr
- easter treat bags83K/yr
- easter bags for kids81K/yr
- easter goodie bags86K/yr
- easter gift bags for kids50K/yr
- easter gift bag42K/yr
- easter bags for goodies43K/yr
Top easter bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNCOLOR Easter Gift Bags 6 Pack Non-Woven Tote Bags with Bunny Design 9x9x4.7 Inch Reusable Party Supplies for Kids Egg Hunt Games
SUNCOLOR$7.054.7★119 rev
MestectPET 6PCS Easter Gift Bags with Handles Happy Easter Non-Woven Reusable Gift Bag for Kid Bunny Egg Hunt Party for Gifts Wrapping 22.5 x 22.5 x 11 CM
MestectPET$6.734.4★423 rev
Daomong Easter Bunny Bags with Handles 12 PCS Easter Egg Hunt Bags Candy Treat Gifts Bags for Easter Party Favor Supplies Gifts Wrapping Table Decor Holiday Party Supplies
Daomong$8.514.4★43 rev
JWSCYSY 6Pcs Easter Non-woven Bags with Handle Happy Easter Gift Bags for Kids Treat Bags Rabbit Bunny Reusable Easter Goodie Bags-Waterproof
JWSCYSY$7.454.7★705 rev
RICEDUO RICEUO 18-Pack Easter Egg Hunt Bags Easter Tote Bags with Handles for Kids Reusable Non-Woven Exchange Gifts Wrapping Bag for Holiday Baskets Egg Hunt Game Party Supplies
RICEDUO$12.574.7★108 rev
Newest
by launch date
Yokodaza 16 Pack Easter Gift Bags with Handles Reusable Non-Woven Treat Totes Bunny Carrot Chick Egg Designs Holiday Party Favors for Kids Adults Easter Egg Hunt Supplies Gift Wrapping Baskets
Yokodaza$10.0382 rev
SEVSOASEVK 6Pcs Easter Gift Bags with Handles Non-Woven Easter Bags for Kids Egg Hunt Party Favors Supplies Treat Bags Rabbit Bunny Reusable Easter Goodie Bags-Waterproof 9.08.64.3 inch (Color-02)
SEVSOASEVK$9.4918 rev
DCLOVERY Easter Basket Bunny Canvas Tote Bag 12.2x11 Inches Natural Canvas Hand-Carry for Gift and Easter Egg Collection (B-Pink)
DCLOVERY$7.7737 rev
Daomong Easter Bunny Bags with Handles 12 PCS Easter Egg Hunt Bags Candy Treat Gifts Bags for Easter Party Favor Supplies Gifts Wrapping Table Decor Holiday Party Supplies
Daomong$8.5143 rev
ASOEMERZ 10 Pcs Easter Basket Bags 18x24 Cellophane Bags for Gift Baskets with 10 Pieces Pull Bows for Small Gift Baskets Presents Treats Easter Day Party Supplies
ASOEMERZ$6.1919 rev
Trending
90-day click momentumDaomong Easter Bunny Bags with Handles 12 PCS Easter Egg Hunt Bags Candy Treat Gifts Bags for Easter Party Favor Supplies Gifts Wrapping Table Decor Holiday Party Supplies
Daomong$8.514.4★
ASOEMERZ 10 Pcs Easter Basket Bags 18x24 Cellophane Bags for Gift Baskets with 10 Pieces Pull Bows for Small Gift Baskets Presents Treats Easter Day Party Supplies
ASOEMERZ$6.194.9★
DCLOVERY Easter Basket Bunny Canvas Tote Bag 12.2x11 Inches Natural Canvas Hand-Carry for Gift and Easter Egg Collection (B-Pink)
DCLOVERY$7.774.6★
SEVSOASEVK 6Pcs Easter Gift Bags with Handles Non-Woven Easter Bags for Kids Egg Hunt Party Favors Supplies Treat Bags Rabbit Bunny Reusable Easter Goodie Bags-Waterproof 9.08.64.3 inch (Color-02)
SEVSOASEVK$9.494.4★
Easter Bags for Kids with Handles 12Pack Reusable Easter Gift Bags for Egg Hunt & Party Favors 6 Designs Small Cute Bunny Goodie Tote Bags for Kids Candy Treat Toy Gift Wrapping Holiday Party Supplies (7.87x3.15x7.87 Inch)
EMPCYDIA$12.865.0★
What buyers say about easter bags
What buyers praise and complain about, mined from review topics.What buyers love
“the bags are generously sized”
“Good Quality”
“Great deal”
“Nice cute sturdy bags”
“Pretty colors”
“The material is durable and is waterproof, which is a nice”
“Gift bags”
“The designs are cute”
“Reusable”
“Just what I needed”
What buyers complain about
“bigger than I expected”
“pictures are misleading”
“break easily”
“out because the handle is awkward”
“Does not come with gifts inside”
“The material is a bit different”
“not the best”
“they don't create a nice flat bottom”
“Terrible smell”
“breakable”
Top return reasons
Common questions
- Is easter bags profitable to sell on Amazon United States?
- The niche generates $30K/yr across 61 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -98.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the easter bags niche?
- 44 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in easter bags?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.5%.
- When does demand for easter bags peak?
- Demand peaks in Mar–Apr; the busiest month runs 523.8× the quietest.
- What does it cost to enter the easter bags niche?
- Listings span $3.14–$17.49; the average listing price is $8.03 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.