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Earplug Case

Maybe

The top 5 brands take only 56% of clicks. But shoppers spend an estimated $54K a year here, so Earplug Case is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$54K/yr125K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
42%top-5 click share · 27 brands · 55 sellers

Flapen Score

Earplug Case against its category

The dotted line is the Health & Household average. Past it, Earplug Case is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earplug Case market on Amazon at a glance

Shoppers on Amazon United States searched for Earplug Case 125K times last year and spent an estimated $54K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
4.8%
Market size, estimated
$54Ka year
Peak month
August1.3× the quietest month
Top search term
ear plug case33K searches a year

02 · Price

A sale here is worth $8.96.

Listings sell for $8.96 on average, from $3.55 to $26.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.96 that is $896 to $2K a year per listing.

Average price
$8.96under the $15 to $100 sweet spot
Price range
$3.55–$26.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$896–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Ear Care. It carries 715 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#413in Ear Care
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
715per listing
Listings tracked
36

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Earplug Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

55

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

42%

Top 20: 82%

Open market

39%

  • Brand 127%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Earplug Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Earplug Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear plug case33K/yr
  • earplug case31K/yr
  • ear plug holder11K/yr
  • earplugs case10K/yr
  • ear plugs case9K/yr
  • ear plug carrying case7K/yr
  • earplug holder5K/yr
  • ear plug cases5K/yr
  • earplug case keychain5K/yr
  • ear plug case only6K/yr

Reviews and returns

What reviews say buyers love and hate about Earplug Case

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
1.8%of orders come back
“They fit a little tight”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Earplug Case questions

Answered from the same tracked data.