Eargo
FailAn estimated 14.1% of orders come back, so Eargo is a Fail.
- Flapen Score
- 32 / 100Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 4932
- Market size
- $1.4M/yr159K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 18 sellers
Flapen Score
Eargo against its category
The dotted line is the Health & Household average. Past it, Eargo is stronger. Inside it, weaker.
Market
The Eargo market on Amazon at a glance
Shoppers on Amazon United States searched for Eargo 159K times last year and spent an estimated $1.4M. The top 5 brands take 97% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $1.4Ma year
- Peak month
- August1.5× the quietest month
- Top search term
- jabra hearing aids74K searches a year
02 · Price
A sale here is worth $787.03.
Listings sell for $787.03 on average, from $91.01 to $1771.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $787.03 that is $0 to $79K a year per listing.
- Average price
- $787.03above the $15 to $100 sweet spot
- Price range
- $91.01–$1771.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$79K
- Returns
- 14.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #41 within Hearing Aids, Amplifiers & Accessories. It carries 747 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #41in Hearing Aids, Amplifiers & Accessories
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 747per listing
- Listings tracked
- 10
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Eargo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
18
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 211%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Eargo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eargo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jabra hearing aids74K/yr
- jabra enhance16K/yr
- jabra hearing aid10K/yr
- jabra enhance plus hearing aid7K/yr
- jabra hearing aids for seniors12K/yr
- jabra enhance plus4K/yr
- jabra hearing aids with bluetooth7K/yr
- jabra enhance hearing aid3K/yr
- hearing aids jabra3K/yr
- jabra enhance hearing aids11K/yr
Reviews and returns
What reviews say buyers love and hate about Eargo
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eargo questions
Answered from the same tracked data.









