Ear Wax Removal
PassEar Wax Removal scores 69 out of 100, a Pass. Shoppers spend an estimated $23.9M a year here, demand is soft, at -7.5% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 14,768 Health & Household niches · +20 vs the category median of 4969
- Market size
- $23.9M/yr12.7M searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 105 sellers
Flapen Score
Ear Wax Removal against its category
The dotted line is the Health & Household average. Past it, Ear Wax Removal is stronger. Inside it, weaker.
Market
The Ear Wax Removal market on Amazon at a glance
Shoppers on Amazon United States searched for Ear Wax Removal 12.7M times last year and spent an estimated $23.9M. The top 5 brands take 69% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.9M a year.
- Searches, last 12 months
- 12.7M
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $23.9Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- ear wax removal3.2M searches a year
02 · Price
A sale here is worth $22.92.
Listings sell for $22.92 on average, from $5.33 to $59.59. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $22.92 that is $573K to $688K a year per listing.
- Average price
- $22.92inside the $15 to $100 sweet spot
- Price range
- $5.33–$59.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $573K–$688K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,321 within Ear Care. It carries 8,683 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #1,321in Ear Care
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 8,683per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ear Wax Removal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
105
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
43%
Top 20: 84%
Open market
26%
- Brand 121%
- Brand 215%
- Brand 315%
- Brand 414%
- Brand 55%
- Brand 65%
Demand
Ear Wax Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ear Wax Removal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ear wax removal3.2M/yr
- ear cleaner2.1M/yr
- ear wax removal kit1.6M/yr
- ear cleaner with camera998K/yr
- ear wax removal tool504K/yr
- ear518K/yr
- ear camera519K/yr
- ear cleaning kit502K/yr
- earwax removal kit405K/yr
- ear wax cleaner284K/yr
Reviews and returns
What reviews say buyers love and hate about Ear Wax Removal
We read the reviews and the return reasons for every product selling here.
“DOESNT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ear Wax Removal questions
Answered from the same tracked data.