Ear Plugs Silicone

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

+57.4%

Conversion, latest week

15.0%

Market size, estimated

$326Ka year

Top search term

macks pillow soft silicone earplugs40K searches a year

Listings sell for $14.17 on average, from $2.52 to $39.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $14.17 that is $18K to $21K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$2.52–$39.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$21K

Returns

0.8%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #257 within Ear Care. It carries 2,868 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#257in Ear Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,868per listing

Listings tracked

19

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months