Ear Plugs

Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.2M a year.

Searches, last 12 months

11.0M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

10.3%

Market size, estimated

$20.2Ma year

Peak month

July1.1× the quietest month

Top search term

ear plugs4.0M searches a year

Listings sell for $17.79 on average, from $3.58 to $55.43. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $17.79 that is $534K to $712K a year per listing.

Average price

$17.79inside the $15 to $100 sweet spot

Price range

$3.58–$55.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$534K–$712K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #66 within Ear Care. It carries 12,062 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#66in Ear Care

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

12,062per listing

Listings tracked

37

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months